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Dive into the latest trends, tips, tools, strategies, and insights that will supercharge your email campaigns, with the help of the email marketing pros at Knak
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· 11 min read
Also in Landing PagesLanding page A/B testing statistics from primary sources: most tests end without a winner, so production sets how many winners a team finds.
· 12 min read
Holiday email production statistics on approvals, review rounds, peak volume, and sender rules, and why more sends lock the calendar in October.
· 8 min read
Also in AIWhat separates advanced AI adopters in email production? Our 2026 survey found they're twice as satisfied with what they ship.
· 8 min read
Also in Tech & IndustryHow many marketers does it take to send one email? Our survey of 333 found 54% use three to five tools, and AI hasn't cut that number.
· 7 min read
How much does a marketing email cost? Our survey of 333 enterprise marketers puts one send at $300 to $2,400. Here's what drives the range.
· 7 min read
AI reads and ranks email on the way in and acts on it from outside. Here is how the email team, its tools, and its channel change next.
· 7 min read
When AI reads your email first, structured, machine-readable content beats decorative code. Here is what to build for the first reader.
· 8 min read
A grounded read on where enterprise B2B teams sit with email, SMS, and RCS, and how to decide when adding a channel is actually worth the coordination.
· 8 min read
You can already sequence email, SMS, and RCS. The open question is where they get built. Here is the case for one production home across channels.
· 10 min read
A framework for using dynamic content in email campaigns. Covers the data foundation, decision criteria, QA approach, and fallback design.
· 5 min read
The email header is the first thing a reader sees, and most teams never rethink it. Six header patterns and when each one fits.
· 6 min read
Adding SMS and RCS to email adds compliance regimes, each owned by a different team. Here's how to keep them aligned.
· 8 min read
A framework for personalization that gets results without crossing into creepy. Covers the data foundation, maturity model, and common scaling mistakes.
· 7 min read
Also in All Things MOPsHow Marketo forms work inside Knak landing pages: importing the live form, styling it on brand, stripping rigid CSS for mobile, fixing rendering, and where Marketo's job ends and Knak's begins.
· 9 min read
Outlook is fine for one-to-one mail. For HR and corporate comms sending HTML email at scale, the operational gaps cost more than the convenience saves.
· 7 min read
Your email footer does more than satisfy CAN-SPAM. See how strong footer design stays compliant and accessible while building trust and driving a second action.
· 8 min read
Also in AIClaude Design launched April 17, powered by Opus 4.7. We tested whether it can actually produce a send-ready marketing email. The short answer: not out of the box.
· 20 min read
Also in AIWe tested three leading LLMs across nine email coding tasks. Zero produced production-ready output. Here's the data and what it means for marketing ops.
· 8 min read
Most email teams test too broadly or not enough. A decision framework for choosing which clients to test, what to check, and where to focus QA effort.
· 9 min read
Email rendering breaks across clients for predictable reasons. A practical guide to the most common issues and fixes that enterprise teams actually use.
· 8 min read
Also in All Things MOPsMost marketing teams use AI but can't explain what should stay human. A practical framework for drawing the line between AI assistance and automation.
· 9 min read
Also in All Things MOPsThe Gmail Promotions tab has a 20% read rate and half the spam complaints of Primary. Stop trying to avoid it and start optimizing for it.
· 9 min read
Also in All Things MOPsCompare drag-and-drop email builders with custom HTML development. Learn when each approach works best and how to evaluate the tradeoffs for your team.
· 9 min read
Also in AIAI catches structural email accessibility issues fast, but meaningful alt text and logical hierarchy still require human judgment.
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