Coming late July 2026
The State of Marketing Production. Measured.
Real data on how teams like yours produce, and what the highest‑performing ones do differently.
You know exactly how your campaigns perform. Do you know how long they take to produce?
You can pull up your open rates in seconds. Click‑through rate, pipeline velocity, conversion — it's all there. But ask a simple question like "how long does it actually take us to produce a single email?" and most teams are guessing.
How many people touch an asset before it ships? How many tools does that require? What happens to quality and speed when your team doubles its output but your production workflow stays the same?
You've had to answer these questions with gut feel and internal estimates. This report replaces the guessing with data.
By the numbers
333
marketers
5
measures of production
1
report
We surveyed 333 marketing professionals across the US, Canada, and the UK. People doing the same work you're doing, at the same scale. Here's what the report will help you benchmark:
- Production efficiency
- Workflow maturity
- AI adoption vs. AI integration
- Team structure and self‑service
- Channel expansion and production load
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If you've ever spent more time building an email than planning it, this is your report.
You already know production is the bottleneck. You've felt it every time a launch slips, a revision cycle drags, or a stakeholder asks why a "simple email" took two weeks. What you haven't had is the data to prove it to your leadership, your ops team, or the people holding the budget.
This report gives you benchmarks from teams that look like yours, so you can improve how you do marketing.
The work between strategy and send has never been measured. That changes this year.
Every marketing team has a production workflow. That's the process of building, reviewing, and shipping. It's the most time‑consuming part of marketing operations, and it's been treated as overhead for decades.
The teams pulling ahead have built a production system that absorbs the volume without sacrificing quality, speed, or brand control. Marketing production is emerging as a distinct, measurable discipline.
This report is the first to measure it.
The report drops late July. Get it first.
The report launches late July. Drop your email and we'll send it the moment it's live.