Coming late July 2026
Marketing Production in the Age of AI
AI has changed how fast marketers create. It hasn't changed how fast marketing ships.
New research reveals where enterprise marketing gets stuck, why AI hasn't reached the parts that matter, and what the teams shipping fastest do differently.
You know exactly how your campaigns perform. Do you know how long they take to produce?
You can pull up your open rates in seconds. Click‑through rate, pipeline velocity, conversion — it's all there. But ask how long it actually took to produce the assets fuelling that campaign, and most teams are guessing.
Marketing production is everything between the brief and the send: building, reviewing, approving, and shipping. Almost no one measures it.
This report replaces the guessing with data.
By the numbers
333
marketers
5
measures of production
1
report
We surveyed 333 marketing professionals across the US, Canada, and the UK. People doing the same work you're doing, at the same scale. Here's what the report will help you benchmark:
AI deployment vs. impact
70% of enterprise marketing teams have deployed AI. Most are using it for copy and images. The report shows where AI is actually changing production timelines.
Production efficiency
How your build‑to‑launch timeline compares. Where time actually gets lost. What the fastest teams are doing that others aren't.
Workflow maturity
Whether your review and approval process is helping your team ship or holding it back. How the highest‑output teams structure collaboration differently.
Team structure and self‑service
Who builds, who reviews, who gets blocked. How teams are distributing production work, and how the ones scaling without adding headcount are pulling it off.
Channel expansion and production load
You're producing across more channels than ever. Is your production infrastructure keeping up, or is every new channel another bottleneck?
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AI changed what it means to do marketing. It hasn't changed how long it takes to ship it.
Whatever your role is in marketing, you've felt it. AI changed how fast you can research, brief, and generate a first draft. It changed what skills matter, what your team expects from tooling, and what leadership expects from you.
The approval cycles, the revision loops, the handoffs between teams. For most teams, the workflow is running exactly the same way it always has. Just with more AI‑generated content moving through it.
The teams that changed production timelines embedded AI across the entire workflow.
The work between strategy and send has never been measured. That changes this year.
Every marketing team has a production workflow. That's the process of building, reviewing, and shipping. It's the most time‑consuming part of marketing operations, and it's been treated as overhead for decades.
The teams pulling ahead have built a production system that absorbs the volume without sacrificing quality, speed, or brand control. Marketing production is emerging as a distinct, measurable discipline.
This report is the first to measure it.
The report drops late July. Get it first.
The report launches late July. Drop your email and we'll send it the moment it's live.