Why MOPs and the web team need to be on the same page
Apr 11, 2024
Discover how aligning MOPs with the web team enhances marketing efficiency, agility, and campaign performance through mutual collaboration.
Brendan Farnand
Co-Founder & CCO, Knak
Inside Marketing Blog
About
Brendan Farnand, Knak COO, approaches marketing from an ops point of view. His leading-edge blend of marketing know-how and technical insight make him an invaluable part of the Knak team, and his perspective helps marketing leaders and marketing ops teams up their game.
Categories
Seven lessons from a seven-year-old agenda
Mar 12, 2024
Could a 7-year-old agenda still be relevant? Not for dates, but it's great for emphasizing the timeless relevance of structured planning meetings for MOPs.
Brendan Farnand
Co-Founder & CCO, Knak
Why marketers and MOPs people need to be in a relationship
Mar 5, 2024
Discover the crucial bond between marketers and MOPs, and explore how a collaborative relationship between these critical teams enhances efficiency and success.
Brendan Farnand
Co-Founder & CCO, Knak
How marketing departments lose their way when they stop focusing on creativity
Jan 21, 2021
Guard creativity in marketing! Don't let efficiency efforts stifle uniqueness. Explore the dangers of sidelining creativity and tips to keep your marketing team creatively vibrant.
Brendan Farnand
Co-Founder & CCO, Knak
Why It Pays for Marketing Teams to Track Their Own Performance Metrics
Aug 11, 2020
Discover how tracking their own performance metrics can significantly boost marketing teams' efficiency and campaign success.
Brendan Farnand
Co-Founder & CCO, Knak
Why Email Is Still the Best Way to Reach Prospects and Customers
Jul 22, 2020
Discover email's effectiveness and engagement potential for building lasting customer relationships and boosting sales.
Brendan Farnand
Co-Founder & CCO, Knak
Why Marketers Need to Rationalize Their Processes Before They Rationalize Their Tech Tools
May 5, 2020
Learn why marketers should prioritize streamlining their processes over technology to enhance efficiency and effectiveness.
Brendan Farnand
Co-Founder & CCO, Knak
Five Truths You Need to Know if You Want to Sell to Marketers
Apr 17, 2020
Gain insights on listening, common challenges, persistence, smart customers, and why good prospects make great customers.
Brendan Farnand
Co-Founder & CCO, Knak
Why Marketing Departments Are Inefficient – And What Marketers Can Do About It
Apr 2, 2020
Unlock the future of digital marketing efficiency! Explore the roots of inefficiencies in marketing departments and discover a path forward with technology that liberates marketers from coding drudgery. Join the evolution towards creative freedom.
Brendan Farnand
Co-Founder & CCO, Knak
