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Marketing

Brendan Farnand approaches marketing from an ops point of view. His leading-edge blend of marketing know-how and technical insight make him an invaluable part of the Knak team, and his perspective helps marketing leaders and marketing ops teams up their game.

Inside Marketing Blog

How marketing departments lose their way when they stop focusing on creativity

Marketers are creative types by definition, right? So why am I even worried that marketing departments are going to stop focusing on creativity? I am concerned because I see it happening – and happening more…
Brendan Farnand – January 21, 2021
Inside Marketing Blog

Why It Pays for Marketing Teams to Track Their Own Performance Metrics

Marketers are obsessed with metrics. They use them to monitor nearly every aspect of a marketing campaign. But experience has shown me that marketers have a blind spot when it comes to metrics. They often…
Brendan Farnand – August 11, 2020
Inside Marketing Blog

Why Email Is Still the Best Way to Reach Prospects and Customers

I often run into people who tell me that email is yesterday’s news. These people – some of them running big companies – maintain that email is a stodgy old technology that’s been around forever….
Brendan Farnand – July 22, 2020
Inside Marketing Blog

Why Marketers Need to Rationalize Their Processes Before They Rationalize Their Tech Tools

We work with marketing companies, and just about every one of them understands the need to rationalize the technology they use. They know, for example, that it makes financial sense to do their homework before…
Brendan Farnand – May 5, 2020
Inside Marketing Blog

Five Truths You Need to Know if You Want to Sell to Marketers

Until the fall of 2018, I was a marketing guy working in marketing. It was fun, but it was time for a change. So when I got the opportunity to be part of something here…
Brendan Farnand – April 17, 2020
Inside Marketing Blog

Why Marketing Departments Are Inefficient – And What Marketers Can Do About It

In the course of my career, I have talked to literally hundreds of marketers and marketing departments. Those chats have provided me with valuable insights into the structure and functioning of marketing departments across a…
Brendan Farnand – April 2, 2020

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