Marketers are creative types by definition, right? So why am I even worried that marketing departments are going to stop focusing on creativity? I am concerned because I see it happening – and happening more…
Marketers are obsessed with metrics. They use them to monitor nearly every aspect of a marketing campaign. But experience has shown me that marketers have a blind spot when it comes to metrics. They often…
I often run into people who tell me that email is yesterday’s news. These people – some of them running big companies – maintain that email is a stodgy old technology that’s been around forever….
We work with marketing companies, and just about every one of them understands the need to rationalize the technology they use. They know, for example, that it makes financial sense to do their homework before…
Until the fall of 2018, I was a marketing guy working in marketing. It was fun, but it was time for a change. So when I got the opportunity to be part of something here…
In the course of my career, I have talked to literally hundreds of marketers and marketing departments. Those chats have provided me with valuable insights into the structure and functioning of marketing departments across a…