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Some Assembly Required

Real stories from marketers building the process as they go.

In every issue of Some Assembly Required, you’ll learn how one marketer changed how marketing gets done. You’ll see exactly how they did it, what they tried, what worked, and what’s still evolving — and how you can do the same thing, too.

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Preview of Some Assembly Required issue #1

Newsletter Issue #1

28 August 2026

  • OpenAI’s two‑person marketing ops team outproduces a fifteen‑person team. The reason why isn’t AI coming to the rescue.
  • His first attempt to bring AI into campaign production failed outright. Not “needed tweaking” failed — failed in a way he couldn’t even diagnose.
  • What turned it around was a shift in how Jeff approached the whole thing.
  • The workflow he runs now has one firm line he won’t let AI cross, and a story that’s still very much unfinished.
  • Plus a “one thing to try” worksheet you can copy to figure out where your own process should start.

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Newsletter FAQs

How often does this land in my inbox?
Once a month, on the last Friday.
What’s actually in each issue?
One marketer’s story about a process they rebuilt, plus one real thing you can try yourself — a template, checklist, or prompt they actually used.
Is this just for Knak customers?
No. Some featured marketers use Knak. Most don’t. Stories get picked because they’re honest and useful, not because of what tool someone’s on.
Is this a pitch for Knak?
No. Knak comes up when it’s genuinely part of how someone solved a problem. Most issues, it won’t come up at all.
Can I unsubscribe?
Yes, anytime. Every issue has an unsubscribe link.