What is a marketing production platform?

A marketing production platform is the system that turns an approved brief into a launch‑ready, on‑brand, tested asset inside a marketing automation platform. It covers building, personalization, translation, render testing, review, approval, and the handoff to the sending platform. It does not send the campaign and does not hold the audience database.

Knak is an AI marketing production platform for enterprise teams. Emails, landing pages, and mobile messages are produced, governed, approved, and synced to a marketing automation platform. Customers include OpenAI, Meta, Google, Amazon, Uber, and Palo Alto Networks.

If AI can write the email, why do I need a production platform?

A model can draft copy, which is one station on the line. It cannot confirm the draft sits inside an approved component, renders in Outlook, carries the right merge fields, clears legal review, and lands in the right MAP folder. That work exists whether the first draft came from a person or a model.

What problem does Knak solve that my MAP’s native editor doesn’t?

MAP editors cover building and sending. They rarely include design‑tool integration, translation, integrated render testing, parallel approval routing, or multi‑brand governance, which leaves most of the line to people, tickets, and agencies.

Does Knak replace our marketing automation platform?

No. Knak produces assets and your MAP sends them. Databases, journeys, and lead scoring stay where they are.

Which marketing automation platforms does Knak sync to?

Marketo Engage, Salesforce Marketing Cloud, Salesforce Pardot, Oracle Eloqua, Oracle Responsys, Adobe Campaign, Adobe Journey Optimizer, Braze, Acoustic, and HubSpot, among others.

Can Knak produce mobile messages as well as email?

Yes. Email, landing pages, and mobile messages come off the same line with the same components, approvals, and governance.

How does Knak handle brand governance across global teams?

Brand rules live inside the components. Administrators define approved fonts, colors, imagery, and logos, decide which components are locked and which are open, and assign role‑based permissions. Regional teams work from the same governed library.

Can Knak handle approvals for regulated review chains?

Yes. Approval routing defines who signs off and in what order, and blocks the handoff until those approvals are complete. Legal, brand, and compliance can run in parallel rather than in sequence.

Does Knak work if we run more than one MAP?

Yes. Production is decoupled from sending, so teams running several platforms produce once and ship to each. It also means a MAP migration stops being a rebuild project.

Does Knak do real‑time, one‑to‑one personalization?

Knak covers segment‑level dynamic content on a governed template. Real‑time, one‑to‑one messaging driven off a customer data platform is a different category, and Knak works alongside those tools.

Is Knak used in regulated industries?

Yes. Knak is SOC 2 Type II compliant, supports HIPAA‑aligned workflows, and is used by customers in financial services, healthcare, and pharmaceutical marketing.

Knak Platform

Improve production,
improve performance

Knak is the AI production layer for enterprise marketing.
The system between creative brief and send, where your team and AI build on‑brand campaigns that are more personalized, more tested, and live in days.

Get a demo See pricing

Knak Monthly

Hand the busywork to AI.
Keep the brand rules.

Vercel rebuilt their campaign production workflow in just two days, at an offsite. The busywork around campaigns completely vanished.

Learn how they did it ↓

AI is moving deeper into production, taking on more of the operational grind so you can focus on strategy and the final calls. That’s the shift behind everything new in Knak this month — and here’s how to put it to work:

Speed

Build on‑brand emails in ChatGPT (without leaving the chat).

Most AI writes you a great email, then someone rebuilds it by hand in the tool that actually ships it. Knak’s ChatGPT plugin closes that gap. It reaches into your instance (your brands, themes, campaigns) and builds an on‑brand asset in Knak, then gets back to you in the chat. All plans.

Set it up

Point your agents at Knak, and let them do the production work.

Five new Enterprise API endpoints let your agents find approved modules, generate and preview assets, translate them, and manage merge tags. A sixth, trigger marketing platform sync, pushes a finished asset straight to your platform (without firing a duplicate mid‑sync). FYI: Vercel’s “Campaign Operations Agent” already builds this way.

See the endpoints

Stop rebuilding your Knak Send contact list by hand.

The new Contacts API keeps Knak Send in sync with the system that already knows who’s who (like your HRIS or employee database) so joiners, movers, and leavers update on their own. No CSV export, no re‑upload, no list quietly going stale. Business & Enterprise plans.

Setup guide

BriefCreate

Trusted by the world’s best marketing teams

What an AI marketing production platform is

Most tools only touch part of the work. A MAP sends but was never built to produce. An AI generator creates with no system to govern it. The AI marketing production platform is the layer that connects them. It’s the system that turns a brief into a launch‑ready, on‑brand asset.

Your inputs

Briefs
Creative & design
AI‑generated drafts

The production line

Build
Personalize
Review
Test
Approve

Performance feedback

Your sending platforms

Marketing automation
CMS & web
Ad platform, CPaaS

01 / Standard parts
Modules and themes, not templates
02 / Governance
Brand and compliance rules in the modules
03 / Personalization
Dynamic content at the module level
04 / Learning
Send performance feeds back into the line

Get a demo of Knak

Change who does the work,
not just how fast it moves

Marketing output tripled while budgets barely moved, so the work piles up in a queue. You could let more people produce. That’s usually the fastest way for something to break.

You don’t have to compromise. Brand rules, approved components, and design logic live inside the same system, so anyone on your marketing team can produce launch‑ready work on their own.

You’re unblocked.
Your idea doesn’t need a ticket, a developer, or an agency.
The queue clears.
Requests get built by the people who asked. Your best builders stop being a single point of failure.
The brand holds.
One brand system across every region and channel, enforced by the components.

Every asset travels the same path, every time

Regardless of channel, the work moves through the same stations.

Start
What happens
A first draft from a brief, a Slack thread, or an agent handoff
Where it happens in Knak
Email Landing pagesMobileFigma
Build
What happens
Approved components assembled into the asset
Where it happens in Knak
Themes
Personalize
What happens
One asset made to serve many audiences
Where it happens in Knak
Dynamic content
Translate
What happens
Every market, on the same approved template
Where it happens in Knak
Translations
Optimize
What happens
Brand, compliance, and accessibility checked and fixed before a reviewer sees it
Where it happens in Knak
Knak AI
Test
What happens
Rendering across every client, dark mode, and mobile. What renders here is what lands
Where it happens in Knak
Email testing Dark mode
Review
What happens
Inline comments and approvals in the same system. No annotated PDFs
Where it happens in Knak
Built into the editor
Approve
What happens
Sign‑off as a station, not a scramble. What comes off the line ships
Where it happens in Knak
Brand governance
Ship
What happens
Straight into your MAP, in the right instance and folder
Where it happens in Knak
Integrations

Three things make it a system
instead of a tool

01
Governance in the components.
Brand rules and compliance live inside the modules your team builds with, so an off‑brand asset never gets produced in the first place.
02
One system for all channels.
Email, landing pages, and mobile come off the same line, so one campaign doesn’t split across three systems and three standards.
03
Approvals happen on the line.
Review, comment, and sign‑off happen where the asset is built, in parallel, instead of in inboxes after the fact.

Most approaches only cover part of the line

MAP native editor

Covers: Build, Ship
Leaves open: Design fidelity, translation, render testing, parallel approvals, multi‑brand governance

AI generator

Covers: The draft
Leaves open: Everything after it. No components, no approvals, no render testing

Email‑only creation tools

Covers: Build, Approve, Ship for email
Leaves open: Landing pages and mobile, so a campaign splits across systems and standards

Design tool plus hand‑coded HTML

Covers: Start, Build
Leaves open: Everything downstream, and it depends on developers you cannot replace quickly

Agency

Covers: Build
Leaves open: Cost per asset, turnaround, and the knowledge that never comes in‑house

Knak

Covers: The whole line, across email, landing pages, and mobile
Leaves open: Strategy, audience data, and sending, which stay with your stack

The teams closest to AI aren’t building this layer. They’re already producing on it.

You don’t have to ditch your stack. The production platform sits between the tools your teams use to generate and the platforms they use to send. Whatever feeds in, whatever it flows out to, the line in the middle stays the same.

A leading AI lab
A marketer types a brief in Slack, an agent structures it, the production layer builds and translates, Marketing Ops pushes to their deployment platform.
A global payments platform
A custom agent checks each build against the original brief. Assets come off the line ready to deploy.
A social platform
A campaign agent hands off through the production layer: generate, review, approve, deploy.
A telecom giant
Design in Figma, content from a generation tool, assembled and personalized on the line, out to Oracle, SFMC, or Adobe Journey Optimizer.

The production layer

Their send platform

The line runs whether a human or an AI agent is driving. Your agents call it; it returns launch‑ready, on‑brand assets.

See how it works with agents

Connects to Marketo, SFMC, Eloqua, HubSpot, and Pardot. More than 40 integrations in all.

See all integrations

What comes off the line

Roughly

1,100%

ROI

4.3 minutes to produce an email. Translations that took 1 to 4 weeks now take about 20 minutes. Roughly 1,100% ROI.

2 people to nearly
200
From 2 people who could build to nearly 200. Without adding headcount.
2 hours to near
zero
More than 4,000 assets in 12 months. Manual QA dropped from 2 hours to near zero.
LP conversions
x2
Landing page conversion rates doubled. 18,000 hours saved a year.

Knak is SOC 2 Type II compliant, GDPR and CCPA aligned, supports HIPAA‑aligned workflows, and covers single sign‑on and SCIM provisioning.

Read the customer stories Security

Common questions

What is a marketing production platform?: A marketing production platform is the system that turns an approved brief into a launch‑ready, on‑brand, tested asset inside a marketing automation platform. It covers building, personalization, translation, render testing, review, approval, and the handoff to the sending platform. It does not send the campaign and does not hold the audience database.
What is Knak?: Knak is an AI marketing production platform for enterprise teams. Emails, landing pages, and mobile messages are produced, governed, approved, and synced to a marketing automation platform. Customers include OpenAI, Meta, Google, Amazon, Uber, and Palo Alto Networks.
If AI can write the email, why do I need a production platform?: A model can draft copy, which is one station on the line. It cannot confirm the draft sits inside an approved component, renders in Outlook, carries the right merge fields, clears legal review, and lands in the right MAP folder. That work exists whether the first draft came from a person or a model.
What problem does Knak solve that my MAP’s native editor doesn’t?: MAP editors cover building and sending. They rarely include design‑tool integration, translation, integrated render testing, parallel approval routing, or multi‑brand governance, which leaves most of the line to people, tickets, and agencies.
Does Knak replace our marketing automation platform?: No. Knak produces assets and your MAP sends them. Databases, journeys, and lead scoring stay where they are.
Which marketing automation platforms does Knak sync to?: Marketo Engage, Salesforce Marketing Cloud, Salesforce Pardot, Oracle Eloqua, Oracle Responsys, Adobe Campaign, Adobe Journey Optimizer, Braze, Acoustic, and HubSpot, among others.
Can Knak produce mobile messages as well as email?: Yes. Email, landing pages, and mobile messages come off the same line with the same components, approvals, and governance.
How does Knak handle brand governance across global teams?: Brand rules live inside the components. Administrators define approved fonts, colors, imagery, and logos, decide which components are locked and which are open, and assign role‑based permissions. Regional teams work from the same governed library.
Can Knak handle approvals for regulated review chains?: Yes. Approval routing defines who signs off and in what order, and blocks the handoff until those approvals are complete. Legal, brand, and compliance can run in parallel rather than in sequence.
Does Knak work if we run more than one MAP?: Yes. Production is decoupled from sending, so teams running several platforms produce once and ship to each. It also means a MAP migration stops being a rebuild project.
Does Knak do real‑time, one‑to‑one personalization?: Knak covers segment‑level dynamic content on a governed template. Real‑time, one‑to‑one messaging driven off a customer data platform is a different category, and Knak works alongside those tools.
Is Knak used in regulated industries?: Yes. Knak is SOC 2 Type II compliant, supports HIPAA‑aligned workflows, and is used by customers in financial services, healthcare, and pharmaceutical marketing.

Improve production and watch performance follow

Get a demo

Improve production, improve performance

What an AI marketing production platform is

Change who does the work, not just how fast it moves

You’re unblocked.

The queue clears.

The brand holds.