8 MCP Workflows That Matter for Marketing Ops
Apr 15, 2026
MCP gives AI access to what your systems already know. These are the workflows where that access changes how marketing ops teams work.
Nick Donaldson
Senior Director of Growth, Knak
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How to Set Up and Use an MCP Server
Apr 14, 2026
Connect your AI assistant to live data with MCP. Step-by-step setup for Claude Desktop, ChatGPT, and Cursor, written for people who don't live in code.
Nick Donaldson
Senior Director of Growth, Knak
Popular MCP Servers for Marketing Operations
Apr 13, 2026
A practical guide to 50+ MCP servers marketing ops teams can use today, from CRM and analytics to social media and e-commerce.
Nick Donaldson
Senior Director of Growth, Knak
Email Client Compatibility Testing: A Practical Guide for Enterprise Teams
Apr 10, 2026
Most email teams test too broadly or not enough. A decision framework for choosing which clients to test, what to check, and where to focus QA effort.
Nick Donaldson
Senior Director of Growth, Knak
Common Email Rendering Issues and How to Fix Them
Apr 2, 2026
Email rendering breaks across clients for predictable reasons. A practical guide to the most common issues and fixes that enterprise teams actually use.
Nick Donaldson
Senior Director of Growth, Knak
AI Assistance vs Automation in Marketing: Where to Draw the Line
Mar 30, 2026
Most marketing teams use AI but can't explain what should stay human. A practical framework for drawing the line between AI assistance and automation.
Nick Donaldson
Senior Director of Growth, Knak
What Makes Enterprise Email Marketing Different
Mar 27, 2026
Enterprise email marketing requires different tools, governance, and workflows. Here's what changes when you outgrow SMB.
Nick Donaldson
Senior Director of Growth, Knak
Why the Promotions Tab Is Not the Spam Folder
Mar 25, 2026
The Gmail Promotions tab has a 20% read rate and half the spam complaints of Primary. Stop trying to avoid it and start optimizing for it.
Jaina Mistry
Director of Brand and Content, Knak
Drag-and-Drop Email Builders vs Building From Scratch
Mar 23, 2026
Compare drag-and-drop email builders with custom HTML development. Learn when each approach works best and how to evaluate the tradeoffs for your team.
Nick Donaldson
Senior Director of Growth, Knak
Measuring AI ROI in Marketing Operations
Mar 20, 2026
Most teams measure AI ROI as time saved. That misses quality, capacity, & compounding returns. A four-dimension framework for proving what AI actually changed.
Nick Donaldson
Senior Director of Growth, Knak
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