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Pardot Resources

Pardot Pro Tips for Successful (and Scalable) B2B Email Marketing in Salesforce

So, you or your company has purchased Salesforce Pardot, the B2B marketing automation platform. You’ve watched videos online, taken training classes…or, maybe you haven’t. Maybe you’ve taught yourself everything you know about Pardot. But you…
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Email Development

How Knak Does Email: 8 Email Accessibility Best Practices

According to the World Health Organization, at least 2.2 billion people worldwide have a vision impairment. Creating emails that every subscriber can read and understand, regardless of ability, is good business practice, and it’s something…
Modern Marketer Blog

Is Remote Work Really the Future?

Let me start by saying that I am a huge advocate for remote work and have been working fully remote for the past 7 years. I’ve also bootstrapped two successful companies (consulting, SaaS) with over…

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