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Five things marketers can learn from the HBO Max email mistake

One day in mid-June, an unnamed intern at HBO Max made the kind of mistake every marketer dreads: The person unwittingly sent out a test email to a portion of the HBO Max mailing list….
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How to make the most of your post-pandemic employee gatherings

Even before the pandemic, Knak was not a nine-to-five, Monday-to-Friday kind of company. Everyone worked from home, with occasional gatherings in someone’s basement or a coffee shop. We didn’t open an office until last year,…
Email DesignEmail Marketing

How creativity can help you win the email jackpot

Getting attention in your customer’s inbox is harder than ever today, thanks to high volumes and stricter ISP rules on which emails make it to the inbox.  That’s why creativity plays such an important role…