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Unsubscribed! Podcast

#45 Sales operations leadership ft. Hilary Headlee

Hilary Headlee didn’t have the most conventional transition into sales operations. After interning at a radio station in college, she was asked to help organize and manage their client database (now known as customer relationship…
Serena Shearly
Serena Shearly – December 1, 2022
Unsubscribed! Podcast

#44 The seasoned executive’s guide to becoming a CMO ft. Mychelle Mollot

Mychelle took a slightly unorthodox route into marketing. A trained engineer in geophysics, specialised in gold mining, Mychelle suffered a knee injury which caused her to rethink her career path. Searching for a desk job…
Serena Shearly
Serena Shearly – November 15, 2022
Unsubscribed! Podcast

#43 Climbing to the top, ft. Christopher Chan

In this episode of the Unsubscribed! Podcast, Knak Head of Finance Christopher Chan talks about his passion for hiking and rock climbing, and a recent expedition to Baffin Island.  One month into his Knak career,…
Serena Shearly
Serena Shearly – October 25, 2022
Unsubscribed! Podcast

#42 Adding depth to the talent pool for marketing operations, ft. Toby Murdock

Current demand for marketing operations is growing. Investment in people and tech is increasing, and team sizes are expanding – but the talent gap is not closing. For Toby Murdock, it comes down to the…
Tracy Harris
Tracy Harris – October 4, 2022
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#41 How to personalize content and make it scalable, ft. Randy Frisch

Ten years ago, circumstances forced marketer Randy Frisch into entrepreneurship — and he hasn’t looked back. Back then, producing presentations required complex coding skills using Flash, and getting content onto a website put marketers at…
May Ning
May Ning – August 16, 2022
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#40 How to make the most of Marketo, ft. Chris Willis

It was in a SalesOps role with McKesson that Chris first came across marketing automation, specifically a marketing automation platform called Marketo. Back then, as an unseasoned Marketo admin, he wasn’t introduced to many best…
Tracy Harris
Tracy Harris – July 6, 2022
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#39 The future of marketing automation platforms, ft. Jill Rowley

Nearly 20 years ago, Jill read the first research report by IDC on marketing ops. At the time it was still a loosely defined, little-known niche. Fast-forward to 2011. Scott Brinker’s first marketing landscape diagram…
Ali Cameron
Ali Cameron – June 14, 2022
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#38 Inside the heavy lifting of marketing operations ft. Kimi Corrigan

In this installment of the Unsubscribed! Podcast, Kimi Corrigan discusses her career to date, from her first role as a corporate marketing manager (doing PR, trade shows, design and everything else in between) to her…
Ali Cameron
Ali Cameron – May 27, 2022
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#37 Inside venture capital for scaling tech companies ft. Philine Huizing

To date, Philine Huizing’s career has been a nonlinear journey, but it’s one that’s united by a common thread: her passion for innovative and scaling tech. Her journey as an investor began in the Netherlands,…
Ali Cameron
Ali Cameron – May 11, 2022
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#36 How businesses serve their communities ft. Michael Curran

From early entrepreneurship in the media industry to leading the Ottawa Business Journal (OBJ) for the past 23 years, Michael Curran is passionate about authentic, ethical, and professional reporting. He’s also a strong advocate for…
Ali Cameron
Ali Cameron – April 20, 2022
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