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Unsubscribed! Podcast

#42 Adding depth to the talent pool for marketing operations, ft. Toby Murdock

Current demand for marketing operations is growing. Investment in people and tech is increasing, and team sizes are expanding – but the talent gap is not closing. For Toby Murdock, it comes down to the…
Jamie Calder
Jamie Calder – October 4, 2022
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#41 How to personalize content and make it scalable, ft. Randy Frisch

Ten years ago, circumstances forced marketer Randy Frisch into entrepreneurship — and he hasn’t looked back. Back then, producing presentations required complex coding skills using Flash, and getting content onto a website put marketers at…
May Ning
May Ning – August 16, 2022
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#40 How to make the most of Marketo, ft. Chris Willis

It was in a SalesOps role with McKesson that Chris first came across marketing automation, specifically a marketing automation platform called Marketo. Back then, as an unseasoned Marketo admin, he wasn’t introduced to many best…
Jamie Calder
Jamie Calder – July 6, 2022
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#39 The future of marketing automation platforms, ft. Jill Rowley

Nearly 20 years ago, Jill read the first research report by IDC on marketing ops. At the time it was still a loosely defined, little-known niche. Fast-forward to 2011. Scott Brinker’s first marketing landscape diagram…
Ali Cameron
Ali Cameron – June 14, 2022
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#38 Inside the heavy lifting of marketing operations ft. Kimi Corrigan

In this installment of the Unsubscribed! Podcast, Kimi Corrigan discusses her career to date, from her first role as a corporate marketing manager (doing PR, trade shows, design and everything else in between) to her…
Ali Cameron
Ali Cameron – May 27, 2022
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#37 Inside venture capital for scaling tech companies ft. Philine Huizing

To date, Philine Huizing’s career has been a nonlinear journey, but it’s one that’s united by a common thread: her passion for innovative and scaling tech. Her journey as an investor began in the Netherlands,…
Ali Cameron
Ali Cameron – May 11, 2022
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#36 How businesses serve their communities ft. Michael Curran

From early entrepreneurship in the media industry to leading the Ottawa Business Journal (OBJ) for the past 23 years, Michael Curran is passionate about authentic, ethical, and professional reporting. He’s also a strong advocate for…
Ali Cameron
Ali Cameron – April 20, 2022
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#35 The value of peer groups and coaches ft. Pascal St-Jean

Take a look at Ottawa’s business community, and it’s hard to find a more recognizable name than Pascal St-Jean. As a serial entrepreneur and proponent of strong peer relationships between the city’s business owners, Pascal…
Ali Cameron
Ali Cameron – April 8, 2022
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#34 What is business development all about? ft. Robert Baldwin

For Robert Baldwin, VP of Business Development at Knaxis, the real driver behind sales is a passion for helping people. If your goal isn’t to help people solve their issues (ideally with the product you’re…
Pierce Ujjainwalla
Pierce Ujjainwalla – March 8, 2022
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#33 A new approach to office spaces ft. Tzoofit Hammer

As a commercial interior designer, Tzoofit leads her team at 4té in creating office spaces that are equal parts functional and well-designed. To her, good design and functionality go hand in hand. By choosing the…
Pierce Ujjainwalla
Pierce Ujjainwalla – February 22, 2022
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