Knak started with a simple idea: Let's make life easier for marketers.

Now hundreds of the world's top brands and tens of thousands of marketers rely on Knak, and we set the standard for email and landing page creation platforms.

Our Story

Built by marketers, designed for everyone.

We were marketers before we were email experts, so we know what teams are looking for.

Most marketers got into Marketing as an outlet for their creativity. But between needing to know HTML or coordinating with agencies or having to fill in forms to produce assets, creativity increasingly seems like a distant afterthought.

Knak exists to lead the fight for creativity in marketing. To lead the movement against robots coming for Marketers jobs, and to make sure Marketers talents are used for creativity, not for entering data into forms.

Built By Marketers

Knak at a glance

We're proud of what we've built. Our culture is rooted in our mission: to make email creation simple so great design is within reach for anyone, anywhere.

We're driven by customer success, and we work hard to find innovative ways to deliver happiness, one email at a time.

2015

Year Founded

25M

Dollars in Funding Raised

∞

Sending Platforms Supported

0

Coding Required

1000s

of Users

100K+

Emails Built

The Knak roadmap

Here’s the history of Knak, from our first free templates, to the robust Builder and Enterprise platforms we offer today.

2015

Knak is born

Marketo email templates launch.

Marketo landing page templates quickly follow.

2016

Eloqua templates are introduced.

More templates are added for both Marketo and Eloqua.

2017

Our Builder and Enterprise email platforms launch

FEATURES INCLUDE: A drag-and-drop-editor Marketo and Eloqua integrations Brand control Approval groups

Knak becomes a full time project

Our first team members are hired.

+ EXPAND

2018

Key new features are added.

FEATURES INCLUDE:

Modules

Image library

Advanced user permissions

Editor restrictions

2019

A new user interface is released for our editor

Link review is added.

Editor restrictions become more advanced.

2020

Our new and improved email editor launches

NEW INTEGRATIONS:

Pardot

Salesforce Marketing Cloud

Acoustic

Adobe Campaign

SAP Marketing Cloud

NEW FEATURES: Annotated feedback Marketo images The ability to clone a Marketo program directly into Knak The ability to deploy Marketo campaigns directly from Knak

Knak HQ opens in Ottawa

+ EXPAND

2021

Landing pages officially launch

with the ability to create from scratch, or use modules and themes.

NEW INTEGRATIONS:

Responsys

Braze

SendGrid

Sparkpost

Veeva Vault

Knak raises $25M Series A funding from Insight Partners

Knak enters a new stage of growth to meet rising demand for Codeless Campaign Creation

+ EXPAND

2022

ENHANCED INTEGRATIONS:

Salesforce Pardot (Marketing Cloud Engagement Platform)

Adobe Experience Manager

The leadership team

From a small group that started in our CEO's basement to a diverse team that spans Canada, the Knak staff has grown, and our commitment to building a product-first, customer-led company remains the same. Here are the world-class people who make it happen.

Pierce Ujjainwalla

Co-Founder & CEO

Pierce Ujjainwalla

Co-Founder & CEO

Pierce is a career marketer who has lived in the marketing trenches at companies like IBM, SAP, NVIDIA, and Marketo. He launched Knak in 2015 as a platform designed to help Marketers simplify email creation. He is also the founder of Revenue Pulse, a marketing operations consultancy.

Brendan Farnand

Co-Founder & COO

Brendan Farnand

Co-Founder & COO

Brendan is a career enterprise marketer who's passionate about making modern marketing accessible to everyone. He has worked at organizations of every size, from startups to global enterprises, and is experienced with the full spectrum of marketing operations, including analysis, go-to-market strategy, asset creation, sales enablement, and demand generation. He also loves dad jokes, even though his kids do not.

Patrick Proulx

Co-Founder & CTO

Patrick Proulx

Co-Founder & CTO

Patrick loves working for Knak. Whether he's working to develop a great new feature, improve the site's performance, or enhance usability, he's always pushing the envelope to create the best possible platform for Knak's clients. Patrick is glad to be part of a team that's passionate about their work, and he's happy to be creating a product that's fun to use and meets a real need for Marketers.

Kelly Rigole

Vice President of Operations

Kelly Rigole

Vice President of Operations

Kelly is passionate about efficiency and loves working with her teams to boost Knak's operations. As a certified Salesforce administrator Kelly previously worked in Sales Operations and has spent several years in various marketing roles for both B2C and B2B companies. Her operations background in event planning and the entertainment industry has also given her an “all hands on deck” mentality – the perfect fit for a fast-growing Startup like Knak. When not on her computer, you can find Kelly curled up with a good sci-fi book and a cup of tea.

Christopher Chan

Head of Finance

Christopher Chan

Head of Finance

Chris joins the Knak team after working at Ottawa-based accounting firm Logan Katz. Chris graduated with a Commerce degree with a specialization in Accounting from the University of Ottawa and got his CPA designation in 2019. When he's not crunching numbers, Chris enjoys hiking, rock climbing, and white water kayaking.

Rod Moshfeghi

Vice President of Product

Rod Moshfeghi

Vice President of Product

Hirbod (or Rod for short) is a seasoned Product Executive with a passion for building a product vision that delivers value for customers. Prior to coming to Knak, Hirbod (or Rod for short) was the Director of Product Management at Hootsuite. Rod is excited to come to Knak to work with the team here and take everything he has learned to help bring Knak to the next level. In his free time, he loves to spend time with his wife and three kids and trains in Muay Thai kick boxing.

Kacyn Goranson

Vice President of Growth Marketing

Kacyn Goranson

Vice President of Growth Marketing

Kacyn is a results-oriented marketer, passionate about trying new things and testing what works. With 12 years of B2B marketing experience, including a background in marketing operations, marketing automation and email, most recently with the brands of CM Group, she focuses on driving efficiency, scaling with technology and analyzing the results. Kacyn enjoys optimizing the lifecycle of a customer journey and ensuring that it is personalized to their needs. When not working, she enjoys traveling, hiking, concerts and anything outside.

Tracy Harris

Vice President of Corporate and Product Marketing

Tracy Harris

Vice President of Corporate and Product Marketing

Tracy is a passionate marketer with over 20 years of experience in B2B Marketing. Working at companies such as Entrust, Cognos, IBM and Trend Marketing, Tracy has experience in analytics, branding, product marketing, campaigns, demand generation, partner marketing and sales enablement. In her spare time, Tracy enjoys time outdoors with her family and three dogs at the lake in the summer and hitting the slopes and watching hockey during winter.

Tom Belhumeur

Vice President of Sales

Tom Belhumeur

Vice President of Sales

Tom is an entrepreneurial sales leader and passionate veteran of the Martech and Adtech space. He has spent the past 10 years helping marketers achieve their goals through technology by building and coaching sales teams to lead with value and always put customer needs at the center of the conversation. When he's not working to bring new products to market you can find him living outside of Boston with his wife and two kids, building sand castles, skiing, hiking and crushing episodes of Bluey.

Jennifer Turner

Director of People & Culture

Jennifer Turner

Director of People & Culture

Jennifer is an experienced People and Culture strategist and leader with over 15 years of industry experience. Working for both private and public companies, she brings a diverse perspective and is excited to enable Knak’s growth. With a passion for both people and results, Jennifer is charged with creating an exceptional employee experience for all Knak employees and ensuring that all people programs support the goals and objectives of our fast-paced and growing company. She loves anything involving the great outdoors with a particular interest in cycling, hiking, and spending time lakeside.

Board of Advisors

Our Board of Advisors is a group of men and women who play an official mentorship role at Knak. They are some of the most innovative, pioneering leaders in the industry, and we’re so happy to have them in our corner.

Board member Robert Ashe
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Robert Ashe

Advisory Board Member,
Independent Advisor

Board member Leah MacMillan
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Leah MacMillan

Chief Marketing Officer,
Trend Micro

Board member Mychelle Mollot
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Mychelle Mollot

Chief Marketing Officer,
Solace

Board member Pascal St. Jean
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Pascal St. Jean

Small Business Chair,
TEC Canada

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Robert Ashe

Robert Ashe is the former President and CEO of Cognos Inc. First appointed President in 2002 and CEO in 2004, he held both roles until the company was acquired by IBM in 2007 for $4.9 billion, IBM’s largest software acquisition to date. After the acquisition, Mr. Ashe served as IBM’s General Manager of Business Analytics for several years.

Currently, he is a director of ServiceSource International, Inc., MSCI, Inc., Shopify, and Halogen Software, Inc.

Mr. Ashe holds a Bachelor of Commerce in Accounting from the University of Ottawa and is a Fellow of the Institute of Chartered Accountants of Ontario.

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Leah MacMillan

As CMO at Trend Micro, Leah MacMillan is responsible for all aspects of global marketing strategy and operations, including driving brand awareness for the organization and the solutions it offers. She is passionate about high-tech innovation and storytelling, and these interests have fueled a successful career that included senior positions at Entrust and Cognos, and, more recently, an executive position at IBM.

Ms. MacMillan holds a Bachelor of Commerce in Marketing and International Business from McGill University.

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Mychelle Mollot

Mychelle Mollot is the CMO at Solace, where she is responsible for all aspects of the company’s marketing strategy and operations. Prior to her role at Solace, Mychelle served as the Chief Marketing Officer at Klipfolio and as Vice President and CMO for the WebSphere and Business Analytics divisions of IBM, where she launched the Smarter Analytics component of IBM’s Smarter Planet.

Ms. Mollot holds a Bachelor of Science in Engineering Geophysics from Queen’s University.

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Pascal St. Jean

Pascal St. Jean is a born entrepreneur, innovator, and life-long learner. His remarkable business achievements have earned him a respected reputation as a passionate leader, visionary, and advisor.

Pascal is the founder of many successful ventures, including Picsphere and Citadel Rock Communities, Inc., and he serves as a strategic advisor to many start-up businesses in the Ottawa region. His current focus is to establish Ottawa as a tech and business hub by championing local businesses and their leaders.

Mr. St. Jean holds a Bachelor of Science in Computer Engineering from the University of Ottawa.

Board of Directors

In November of 2021, Knak raised a $25 million in Series A funding to accelerate growth and meet rising demand for codeless campaign creation led by global private equity and venture capital firm, Insight Partners. Philine Huizing, Principal at Insight partners who focuses on both high growth and mature software businesses, joins us as our first member of our Board of Directors.

Philine has spent time working closely with portfolio executives on GTM strategy, product strategy, and M&A. Prior to Insight, she worked as a consultant at McKinsey & Company's New York Office. Philine graduated from MIT in 2014 with a B.S. in Mechanical Engineering with a concentration in product design and a minor in Management Science.

Words we live by

Our values are part of who we are, what we stand for, and how we act. At Knak, we’re committed to living out these values every day and doing what’s right for our customers, partners, and employees.

 

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