Marketing Ops rockstar, Sara Mcnamara, is back to share some more Pardot pro tips for successful email marketing in Salesforce. Read on for how to send better emails and use the insight you’re getting to improve your strategy.
So, you or your company has purchased Salesforce Pardot, the B2B marketing automation platform. You’ve watched videos online, taken training classes…or, maybe you haven’t. Maybe you’ve taught yourself everything you know about Pardot. But you…