· 9 min read
Also in AIHow we’re using AI internally at Knak and what we’ve learned so far
How do you build an AI-first company? Knak CEO Pierce Ujjainwalla shares lessons on culture, AI teams, data, and internal adoption.
Category
Company Culture articles
What makes Knak... Knak? Hear directly from Knak's leadership on how they think about creating, developing, and evolving Knak's company culture.
All 81 Company Culture articles
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· 3 min read
Also in AI Tech & IndustryWhy Every AI Agent Needs an Owner
AI agents aren't plug-and-play. Learn why successful AI programs require ownership, training, and ongoing management to deliver results.
· 8 min read
Also in Knak NationHow I get my customers to open up about what they need
The best customer insights don't come from dashboards. Learn how Brendan Farnand, Knak Co-Founder, uses conversations and small data to understand customers.
· 7 min read
Also in Tech & IndustryHow Knak's Designers Prototype Directly in the Codebase
See how Knak uses Claude Code to eliminate design-to-dev handoff friction by enabling designers and developers to work in the same codebase.
· 3 min read
Start the Year Strong: Why Aligned OKRs Turn Ambitious Goals Into Reality
After a decade of experience, Steph LeBlanc shares why aligned OKRs are the key to turning ambitious goals into measurable results.
· 4 min read
Also in AI Tech & Industry2025: A Year of Creation
2025 proved that scale does not have to mean chaos. With Knak, teams created more, moved faster, and kept their brand intact.
· 7 min read
Company Culture: How we improved it by learning from our mistakes
How Knak became the #1 Best Place to Work in Ottawa by fixing culture missteps, listening to employees, and leading with values over perks.
· 7 min read
Also in Knak NationWhy we want to be the most customer-centric company ever
At Knak, being customer-centric is in our DNA. Brendan Farnand shares how bringing customers to our onsite drives connection, insight, and better products.
· 2 min read
Also in Tech & IndustryKnak Named One of Canada’s Top Growing Companies by The Globe and Mail
Knak ranks No.187 in Canada's Top Growing Companies 2025, showcasing a 184% revenue growth and commitment to driving innovation with AI-powered campaign creation tools.
· 8 min read
Learning to listen: How Enneagram coaching is helping me – and Knak
Enneagram coaching helped Knak CEO Pierce Ujjainwalla become a better listener and leader. Now it’s shaping how the whole Knak team works.
· 3 min read
Also in Tech & IndustryKnak Recognized as One of Ottawa’s Best Places to Work 2025
Knak is honoured to be officially named as one of Ottawa’s Best Places to Work for 2025 by the Ottawa Business Journal and the Ottawa Board of Trade.
· 9 min read
Also in AI Tech & IndustryEmbracing artificial intelligence: At Knak, AI means ‘All-In’
Why Knak is going all-in on AI. CEO Pierce Ujjainwalla shares why AI is the opportunity of a lifetime and how to bring your team along.
· 8 min read
How to become your company’s connector
Learn how to be your company's connector by making meaningful connections, delivering value, and building trust with customers and colleagues.
· 9 min read
How to transition out of founder-led sales (Spoiler alert: It probably won’t be easy!)
A candid look at Knak’s move from founder-led sales to a pro sales team—and what every startup leader should know.
· 7 min read
Why customer relationships became my full-time job
Discover why Knak’s Co-founder shifted focus to customer relationships—and how trust drives success in the fast-moving Martech world.
· 9 min read
Happy Birthday Knak: 10 things I’ll never forget (even if I wanted to)
A candid, behind-the-scenes look at Knak’s first decade—from launch-day panic to major pivots, painful lessons, and surprising wins.
· 6 min read
Also in Tech & IndustryHow our customer advisory board is helping our business
Brendan Farnand explains how Knak's approach to a CAB isn’t just about feedback—it’s a game changer for connection, clarity, and collaboration.
· 7 min read
Why I hate summer - and what I’m doing about it
Every summer, business leaders dread the slowdown at work. This year, Pierce is trying something new to break the cycle and stay positive. Here’s his approach.
· 5 min read
Also in Tech & IndustryTo optimize customer experience, get everyone to think like a marketer
Keep customers happy by having all teams think like marketers. Discover why aligning on all touchpoints in the user journey is key to boosting satisfaction.
· 8 min read
Well Served: Lessons in Excellence from Canada’s Top Restaurant
Explore how principles from the dining world—knowledge, seamless service, and genuine engagement—can transform business practices across any industry.
· 7 min read
Also in Tech & IndustryWhy people are afraid to make a quantum leap in efficiency
Explore why fear often stops many from embracing game-changing efficiency tools, and how to overcome these hesitations for better outcomes.
· 9 min read
What we learned from our first customer advisory board meeting
Insights on creating an impactful customer advisory board, from Knak's inaugural CAB meeting: A journey towards customer-driven product development.
· 7 min read
Also in Tech & IndustryWhy we’re setting up a customer advisory board – and why we think it’s important
Bridging customer feedback with AI advancements for superior product evolution - Learn more about Knak's CAB
· 8 min read
Also in Tech & IndustrySeven lessons from a seven-year-old agenda
Could a 7-year-old agenda still be relevant? Not for dates, but it's great for emphasizing the timeless relevance of structured planning meetings for MOPs.
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