The future of the email team
Aug 14, 2026
AI reads and ranks email on the way in and acts on it from outside. Here is how the email team, its tools, and its channel change next.
Nick Donaldson
Senior Director of Growth, Knak
The Knak Blog
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Agents vs MCP: The actor and the connection
Aug 10, 2026
An AI agent takes actions toward a goal. MCP is the standard connection it uses to reach a tool like your inbox. Here is the difference, plainly.
Nick Donaldson
Senior Director of Growth, Knak
Designing email for machines
Jul 31, 2026
When AI reads your email first, structured, machine-readable content beats decorative code. Here is what to build for the first reader.
Nick Donaldson
Senior Director of Growth, Knak
The cross-channel messaging maturity curve for enterprise B2B
Jul 29, 2026
A grounded read on where enterprise B2B teams sit with email, SMS, and RCS, and how to decide when adding a channel is actually worth the coordination.
Nick Donaldson
Senior Director of Growth, Knak
How AI reads your email before you do
Jul 23, 2026
AI now summarizes, sorts, and ranks email before a human sees it. Machine-readability is a visibility factor now, the same way structured code is in SEO.
Nick Donaldson
Senior Director of Growth, Knak
Cross-channel campaigns need a production home, not just a sequence
Jul 20, 2026
You can already sequence email, SMS, and RCS. The open question is where they get built. Here is the case for one production home across channels.
Nick Donaldson
Senior Director of Growth, Knak
How gigafactory principles are creating marketing breakthroughs
Jul 14, 2026
Discover why modern marketing teams are applying gigafactory principles to campaign production — and leaving traditional bottlenecks behind.
Brendan Farnand
Co-founder & Chief Evangelist, Knak
How to Use Dynamic Content in Email Campaigns
Jul 10, 2026
A framework for using dynamic content in email campaigns. Covers the data foundation, decision criteria, QA approach, and fallback design.
Nick Donaldson
Senior Director of Growth, Knak
Email Header Design Best Practices
Jul 8, 2026
The email header is the first thing a reader sees, and most teams never rethink it. Six header patterns and when each one fits.
Nick Donaldson
Senior Director of Growth, Knak
The Compliance Side of Adding SMS and RCS to Email
Jul 6, 2026
Adding SMS and RCS to email adds compliance regimes, each owned by a different team. Here's how to keep them aligned.
Nick Donaldson
Senior Director of Growth, Knak
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