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· 8 min read
Also in Email Marketing Tech & IndustryDiscover how Microsoft’s new “Advanced Typography” features are changing text formatting in Outlook Classic, and learn how to disable them.
· 7 min read
Learn how to use Marketo Segmentation for dynamic content and personalized marketing campaigns. Boost engagement and conversions!
· 12 min read
Marketo dynamic content shows each segment different email and landing page content. How segmentations, snippets, and dynamic blocks work, plus the limits.
· 22 min read
Also in Email Marketing Tech & IndustryAn email service provider (ESP) is software for sending marketing email at scale. See the definition, key features, ESP vs MAP, and how to choose one.
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Discover how to scale your marketing operations using Marketo programs. Learn to automate and optimize campaigns for maximum efficiency.
· 11 min read
Transition to a self-serve martech model for efficient, creative marketing operations. Learn how to optimize processes and enhance team productivity.
· 11 min read
Also in Email MarketingEmail deliverability in Marketo depends on authentication, sender reputation, and list hygiene. How to set up SPF and DKIM and meet Gmail and Yahoo rules.
· 13 min read
Also in Email MarketingMarketo tokens pull dynamic values into emails, landing pages, and smart campaigns. All 8 token types, the {{category.attribute}} format, and use cases.
· 10 min read
Also in AI Tech & IndustryWhat is a content supply chain? A guide to the stages, benefits, and implementation of enterprise content supply chains, including the role of AI and automation.
· 13 min read
Also in Email MarketingSet up UTM tracking in Marketo with hidden form fields, first- and last-touch attribution fields, and consistent naming. GA4 alignment and examples.
· 7 min read
Also in Email MarketingLearn how to optimize email campaigns with Marketo reports. Discover key metrics and strategies to enhance your email marketing performance.
· 4 min read
Also in Email MarketingA picture is worth 1000 words... Until it's not. Find out why image-only emails can lead to messaging issues, accessibility barriers, and increased costs.
· 10 min read
Also in Email MarketingThe Marketo email template syntax reference: mktoText, mktoImg, modules, containers, and variables, each with a working code example.
· 4 min read
Also in Email MarketingExplore how Knak simplifies the creation of dynamic content for Marketo emails, blending drag-and-drop ease with velocity scripting - completely without code.
· 3 min read
Also in Email Marketing Knak NationDiscover how Google Cloud transformed their email creation processes, achieving 90% reduction in change requests, huge cost savings, & huge efficiency boosts.
· 9 min read
Also in Tech & IndustryExplore campaign ops models and compare their scalability, control, responsiveness, and collaboration. Find the best fit for your marketing team.
· 6 min read
Also in Tech & IndustryDiscover how aligning MOPs with the web team enhances marketing efficiency, agility, and campaign performance through mutual collaboration.
· 6 min read
Also in Tech & IndustryDiscover the crucial bond between marketers and MOPs, and explore how a collaborative relationship between these critical teams enhances efficiency and success.
· 8 min read
Also in Tech & IndustryThe MOPs skill set aligns perfectly to the requirements of a CMO role. But there's one really important skill you'll need to work on.
· 16 min read
Also in Email MarketingSPF, DKIM, DMARC, and one-click unsubscribe for Marketo senders: what Adobe handles, what you configure, and how to check your mktomail.com Return-Path.
· 15 min read
Also in Email MarketingWhen it comes to campaign creation, there are four major reasons you feel like you're not getting anything done. Here's how to fix it.
· 9 min read
Also in Email Marketing Landing PagesKnak: Stop coding, testing, and worrying. Empower teams, streamline workflow, and get campaigns out 95% faster. Discover stress-free marketing ops.
· 10 min read
Also in Tech & IndustryLearn how to transition your organization to a self-service model and understand the benefits of implementing it into your marketing department.
· 14 min read
Also in Email MarketingThe full webinar email sequence: invitation, confirmation, reminders, and follow-up. Timing, subject lines, and templates for each. Updated for 2026.
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