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Pierce Ujjainwalla has years of experience as a CEO, entrepreneur, and marketing leader. He’s here to share the key learnings and best practices that modern marketers need to succeed. 

His personal blog is full of the insight he’s gained as founder and CEO of Knak as well as from his years of experience in the marketing trenches. Read on for his unique perspective as a true marketing insider.

The Knak BlogUnsubscribed! Blog

What I've learned about stepping back as the company grows

When a start-up gets going, its founders literally have to do everything. They not only produce whatever they sell but also handle all the other tasks needed to run the company, be it marketing, accounting…
Pierce Ujjainwalla
Pierce Ujjainwalla – September 20, 2022
The Knak BlogUnsubscribed! Blog

Getting the most out of an all-employees gathering

This summer, for the first time since the start of the pandemic, we gathered all of our employees together in Ottawa for a three-day meeting. I can’t emphasize how wonderful that meeting was. Not only…
Pierce Ujjainwalla
Pierce Ujjainwalla – September 15, 2022
The Knak BlogUnsubscribed! Blog

What we learned preparing for our first board of directors meeting

As an entrepreneur, the details of corporate governance have always been a bit of a mystery to me.  But rules and process are important, all the more so since we must now report to our…
Pierce Ujjainwalla
Pierce Ujjainwalla – August 18, 2022
The Knak BlogUnsubscribed! Blog

14 things I’ve learned about success (so far!)

I recently received an accolade that I’m very proud of.  Every year, in my hometown of Ottawa, the Ottawa Business Journal and the Ottawa Board of Trade join forces to present the Forty under 40…
Pierce Ujjainwalla
Pierce Ujjainwalla – August 9, 2022
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Where have all the executives gone? 9 lessons we learned from hiring our VPs

If you’ve been following my recent posts, you know that Knak has nearly doubled in size in the last few months. We’ve had a blast finding new team members to add to our collective skill set…
Pierce Ujjainwalla
Pierce Ujjainwalla – June 15, 2022
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Drinking our own champagne

In one of my very first jobs, I was a marketer at a software company. Three years in, my boss asked me to go to a trade show and help staff our booth. As a…
Pierce Ujjainwalla
Pierce Ujjainwalla – June 1, 2022
The Knak BlogUnsubscribed! Blog

The scaling paradox: How growing quickly can actually slow you down

Between November 2021 and April of this year, the Knak team grew from 34 employees to 62. And as we went through this growth spurt, I expected that nearly doubling the size of our staff would…
Pierce Ujjainwalla
Pierce Ujjainwalla – April 13, 2022
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What we’ve learned about organizing effective leadership team meetings

Once a year, I gather Knak’s leadership team for an annual planning meeting. We look at numbers, set targets, and generally figure out what we want to focus on for the coming year. Sounds straightforward,…
Pierce Ujjainwalla
Pierce Ujjainwalla – March 1, 2022
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Spending money isn’t easy: How getting Series A funding has forced me to change my mindset

For any startup, getting funding from investors is a huge step. The founder who has been daydreaming about what they would do if they suddenly had a pot of money to play with can now…
Pierce Ujjainwalla
Pierce Ujjainwalla – February 23, 2022
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Ten things I learned during our Series A funding round

For the last few months, I’ve been almost entirely focused on raising Knak’s first infusion of outside capital. The process ended with last month’s announcement that Insight Partners, a venture capital firm based in New…
Pierce Ujjainwalla
Pierce Ujjainwalla – December 21, 2021
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