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Pierce Ujjainwalla has years of experience as a CEO, entrepreneur, and marketing leader. He’s here to share the key learnings and best practices that modern marketers need to succeed. 

His personal blog is full of the insight he’s gained as founder and CEO of Knak as well as from his years of experience in the marketing trenches. Read on for his unique perspective as a true marketing insider.

The Knak BlogUnsubscribed! Blog

The scaling paradox: How growing quickly can actually slow you down

Between November 2021 and April of this year, the Knak team grew from 34 employees to 62. And as we went through this growth spurt, I expected that nearly doubling the size of our staff would…
Pierce Ujjainwalla
Pierce Ujjainwalla – April 13, 2022
Unsubscribed! Blog

What we’ve learned about organizing effective leadership team meetings

Once a year, I gather Knak’s leadership team for an annual planning meeting. We look at numbers, set targets, and generally figure out what we want to focus on for the coming year. Sounds straightforward,…
Pierce Ujjainwalla
Pierce Ujjainwalla – March 1, 2022
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Spending money isn’t easy: How getting Series A funding has forced me to change my mindset

For any startup, getting funding from investors is a huge step. The founder who has been daydreaming about what they would do if they suddenly had a pot of money to play with can now…
Pierce Ujjainwalla
Pierce Ujjainwalla – February 23, 2022
The Knak BlogUnsubscribed! Blog

Ten things I learned during our Series A funding round

For the last few months, I’ve been almost entirely focused on raising Knak’s first infusion of outside capital. The process ended with last month’s announcement that Insight Partners, a venture capital firm based in New…
Pierce Ujjainwalla
Pierce Ujjainwalla – December 21, 2021
The Knak BlogUnsubscribed! Blog

How to dramatically improve your workplace culture in one easy step

Workplace culture, I have learned, is hugely important. We didn’t pay enough attention to it in the first company I started, and we paid the price. So when we created Knak, I knew right away…
Pierce Ujjainwalla
Pierce Ujjainwalla – December 6, 2021
The Knak BlogUnsubscribed! Blog

Series A funding from Insight Partners launches growth phase for Knak

I’m both thrilled and humbled to announce that Knak is partnering with Insight Partners, a well-known and well-regarded venture capital firm based in New York City. Insight is providing Series A funding that will fuel…
Pierce Ujjainwalla
Pierce Ujjainwalla – November 10, 2021
The Knak BlogUnsubscribed! Blog

How to know you’re ready to raise capital with VCs

Every startup wonders when they should start raising capital. Maybe it’s because they’ve been growing a lot, or because they haven’t been growing enough, or because the founder has started getting calls from venture capitalists….
Pierce Ujjainwalla
Pierce Ujjainwalla – August 30, 2021
The Knak BlogUnsubscribed! Blog

The software review revolution

How customer reviews are changing software purchasing Sites like Yelp and Tripadvisor have been around for a long time, and customer reviews of consumer-oriented businesses are so common that people expect them. Who books a…
Pierce Ujjainwalla
Pierce Ujjainwalla – August 4, 2021
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Five things marketers can learn from the HBO Max email mistake

One day in mid-June, an unnamed intern at HBO Max made the kind of mistake every marketer dreads: The person unwittingly sent out a test email to a portion of the HBO Max mailing list….
Pierce Ujjainwalla
Pierce Ujjainwalla – July 13, 2021
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How to make the most of your post-pandemic employee gatherings

Even before the pandemic, Knak was not a nine-to-five, Monday-to-Friday kind of company. Everyone worked from home, with occasional gatherings in someone’s basement or a coffee shop. We didn’t open an office until last year,…
Pierce Ujjainwalla
Pierce Ujjainwalla – July 7, 2021
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