2025: A Year of Creation
Andrea Vicic
Senior Director of Product Marketing
Going into 2025, enterprise marketers were being asked to produce at a higher volume, across more regions, with greater scrutiny than ever before. At the same time, AI was moving fast, and not always in ways that felt safe or usable inside real workflows.
The challenge was not just creating more, it was creating with confidence. Teams needed to move quickly without inviting risk, rework, or brand drift.
This year, Knak helped teams scale creation without sacrificing brand control or confidence. Work moved faster. Reviews got easier. And creation stopped being the constraint.
Below is a look at the moments that mattered most for the teams who rely on Knak to move fast without chaos.
AI that pulled its weight
For many enterprise teams, AI entered the conversation with more questions than answers. It promised speed, but often lived outside approved workflows. It generated content quickly, then left marketers to clean it up, rein it in, or explain it.
In 2025, Knak took a different approach.
AI was built directly into the creation workflow, shaped by brand rules, and designed to support the people responsible for the final output. Instead of adding another tool to manage, it removed friction from the work teams were already doing.
Marketers spent less time rewriting and reviewing. Brand teams spent less time correcting. Creation moved forward with fewer stops along the way.
The rise of Knak AI
- AI Email Generation launched in early beta and became a reliable starting point for marketers
- AI Brand Voice reached general availability, giving teams confidence that generated content would sound like them
- AI Brand Voice Rules also reached general availability, offering greater control for organizations managing complex brand standards
The impact was not just faster drafts. Teams could move through reviews with more confidence, reuse what worked, and keep quality consistent as output increased.
Knak AI Explainer - 30s TV Ad
I was really excited to take a brief, take a google doc, upload it and just let them system build. It took a days long process into hours and now minutes.
Jeff CanadaHead of Marketing Operations, OpenAI
Creation that scaled without losing control
As teams grow, creation gets harder to manage. Assets multiply. Templates drift. Reviews slow down. What once worked for a single team starts to break under enterprise scale.
In 2025, Knak focused on making growth feel steadier instead of more fragile.
This is where Knak’s differentiation became clear. While many tools force teams to choose between speed and governance, Knak was built to support both from the start.
A few major moments
- HTML Import reached general availability, opening the door for smoother migration and easier onboarding from legacy templates.
- Module Management reached general availability and became one of the strongest tools for brand governance and controlled scale.
- Dynamic Content expanded to support more MAPs, unlocking smarter personalization without increasing lift.
- Plain Text Style moved from alpha to general availability.
- Merge Tags for subject lines and preview text hit general availability, making personalization cleaner and more efficient.
Together, these changes helped teams standardize what mattered and move faster everywhere else. Creation became more repeatable. Reviews became more predictable. Scale stopped feeling like a risk.
How the year unfolded
Knak’s month by month momentum
The numbers tell the story
Teams weren’t just building more. They were building smarter.
Integrations teams leaned on most
- MAP: Marketo
- Project management: Asana
- Personalization: Movable Ink
- DAM: Bynder
Tools teams already trust plugged straight into a cleaner, more scalable workflow.
What this year proved
2025 changed what enterprise teams could expect from their creation workflow.
It showed that AI can accelerate work without introducing unpredictability. That brand control does not have to slow teams down. That enterprise scale can be designed for, not worked around.
With Knak, teams produced more while staying consistent. Collaboration became smoother. Reviews took less time. Creation stopped being the thing that held everything else back.
And the momentum is still building.
As expectations continue to rise, the teams that succeed will be the ones who can move quickly without losing clarity or confidence. Knak is built for that reality, and the next phase of creation will only push those advantages further.
Keep up to date with our changelog!
More information on each release
January 2025
- Brandfolder Integration
- Brand Restrictions for DAM Integrations
- Marketo Default Merge Tags
- Adobe Campaign v8 Support
- UX Improvements to the Text Editor
February 2025
- Mobile Padding in Nested Sections
March 2025
- Bynder Integration
- Bulk Sync for Translations
- Program Search at Sync
- Multilingual AI Alt Text
- Carousel Autoplay
April 2025
- Custom Email Client Testing
- Layer Browser
- Knak Tracking Pixel
- Performance Insights for Pardot and Salesforce
- Internal Comms Templates
September 2025
- AI Text Generation
- Campaign Templates
- Mobile View Editing
- Merge Tags for Subject Line and Preview Text
October 2025
- Plain Text Style Emails
- Dynamic Content Expansion
- Module Management
- Brand Voice Rules
November 2025
- Brand Voice
- HTML Import
- AI Email Generation
