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Redefining the email creation process.

Pierce Ujjainwalla

By Pierce Ujjainwalla

·

Updated Jan 31, 2024

Published Nov 16, 2017

Redefining the email creation process

Summary - Knak redefines email creation with Builder and Enterprise, offering codeless design, collaboration, and brand control for marketers.

We’ve been making Marketers lives easier for 3.5 years now. Our mission has always been to help marketers get better campaigns out the door, faster and more efficiently than ever before.

During that time we’ve helped Marketers make over 17,000 templates and save them over $30 million dollars and over 570 years of time! Incredible.

We’ve built a platform where Marketers who don’t know how to code can easily customize a pre-built template for their company, make it look like their own and sync it to Marketo or Eloqua for content population. Mission accomplished?

Not yet.

Although we now have 500+ happy customers who are using our Template product, feedback that we received was that it was great, but many of them wanted more flexibility.

So, we introduced a Master 2.0 template. This solved a lot of pain (at least for Marketo customers). Mission accomplished?

Not yet.

Even the best templates have their limitations and Marketers end up needing a developer to make little changes. Need to revise the layout of a module. Not possible without coding. Making a template for Marketo or Eloqua really flexible AND keeping it easy to use just without a million variables isn’t possible.

So – we decided we needed to look for a different solution. A solution for Marketers and organizations who were looking for total flexibility and control when it comes to email creation, along with workflow, approval and collaboration all within one simple to use platform.

Introducing, Knak Builder and Knak Enterprise.

Knak Builder

This is a full-blown email builder. You can take any email design and turn it into a perfectly responsive email with no coding required. It essentially turns any Marketer into an email developer. It also has some awesome features like:

  • Google font support right out of the box. Custom font support available on-request.
  • Over 20 different social icon sets to choose from to make sure they match your design guidelines.
  • Full drag and drop building capabilities.
  • Image library with in-app image editing.
  • Sync directly to a program (for Marketo users) with subject line, sender display etc.
  • Start from scratch of from pre-built email themes that give you a headstart

Knak Enterprise

This is email creation for the Enterprise. Have a big team? Want to work efficiently, together while maintaining total brand control? See where you’re getting held up in the email creation process and have SLAs around creation, approvals and editing? Featuring:

  • Multiple users building emails at the same time in one account
  • Increase productivity through in-app approvals and productivity dashboards
  • Store multiple brand profiles so that you can easily toggle back and forth between your brands
  • Sync to multiple Marketo/Eloqua instances
  • Load the system with your own custom themes as starting points to build emails
  • Lock down specific sections (like headers or footers) so they cannot be edited

This is only the beginning.

We have been working really hard and we’re really excited to share this new version of Knak with you. Let us know what you think in the comments below. Learn more about our brand new products here: knak.com/products/knak-enterprise/


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Pierce Ujjainwalla

Author

Pierce Ujjainwalla

Co-Founder & CEO, Knak

Pierce is a career marketer who has lived in the marketing trenches at companies like IBM, SAP, NVIDIA, and Marketo. He launched Knak in 2015 as a platform designed to help Marketers simplify email creation. He is also the founder of Revenue Pulse, a marketing operations consultancy.

Why marketing teams love Knak

  • 95%faster speed to market

  • 22 minutesto create an email*

  • 10K+marketers using Knak

* On average, for enterprise customers

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