Knak x OpenAI Session @ Adobe Summit 2026
Summary
See how OpenAI's MOps team uses Knak to go from Slack request to launch-ready email — with AI agents doing the heavy lifting.
At Adobe Summit 2026, Knak Co-Founder Brendan Farnand joined OpenAI's Head of Marketing Operations, Jeff Canada, for an unfiltered session on building agentic workflows that work in the real world.
Jeff shares his honest journey — from early failures trying to automate everything at once, to a lean production system that lets a team of two do the work of fifteen. You'll see the live workflow OpenAI uses today to go from a Slack message to a branded, launch-ready email in minutes, with Knak at the center of it.
Brendan also walks through how Meta, Stripe, Amazon Marketplace, and AT&T are each using the Knak MCP in their own production workflows — and announces the official launch of the Knak AI Connector at Summit.
What you'll take away:
- Why building AI in small, focused steps beats trying to automate everything at once
- What OpenAI's real end-to-end email production workflow looks like
- How enterprise teams at Meta, Stripe, Amazon, and AT&T are using Knak + AI today
- What the future of agentic, omnichannel marketing production looks like
