Live event replay: Marketing doesn't break where you think it does
Summary
Marketing veterans Jay Schwedelson, Sara McNamara, and Jacqueline Freedman share their insights on data from Knak's Marketing Production in the Age of AI report, the first ever benchmark on how enterprise marketing teams take campaigns from idea to launch.
In this live event, Knak’s Director of Brand and Content Jaina Mistry sat down with three veterans of the marketing operations space to get their take on the data and insights from Knak’s Marketing Production in the Age of AI report, the first ever benchmark on how enterprise marketing teams take campaigns from idea to launch.
Jay Schwedelson, Sara McNamara, and Jacqueline Freedman share where they agree with the data, where it surprises them, and what they think the industry should actually do about it.
What you’ll take away:
- Where marketing production actually breaks down and why it's probably not where you've been looking
- Where AI has already changed the way teams work, and where it hasn't touched the parts that hurt most
- How your team's AI maturity stacks up against 333 other enterprise marketers
