Live event replay: The future of MOps: AI and campaign production
Summary
Vercel's marketing operations team sits inside one of the most AI-forward companies in the industry. Here they share how they decide where AI belongs in their stack, and what they learned building a campaign production agent that automates part of their email workflow end to end.
In this live event, Knak’s Co Founder and Chief Evangelist Brendan Farnand sat down with three members of Vercel’s marketing operations team — Cory Gabor, Joe Reitz, and Ethan White — for a candid conversation on where AI actually belongs in marketing production and what they think the future of MOps looks like.
What you’ll take away:
- How Vercel's MOps team decides where AI belongs versus where it doesn't
- Where AI is already changing how their team works
- How Vercel built a campaign agent that automates email production end to end
- What broke the first time, and what that taught the team about scoping AI versus rules
- Where Vercel's MOps team thinks AI goes next, for their stack and for the discipline
