#15 Email Marketing in a pandemic: the before and after featuring Nathan Fehler of Silicon Valley Bank
In this episode, Pierce and Nathan discuss the intricacies of email marketing and how it’s changed since they both became involved. Specifically, the pandemic has posed new challenges for marketers all around the world. Tune in to hear how this industry expert has navigated those obstacles.
Nathan started his career in marketing just as email was becoming a big part of the mix. For him, it was the ability to see results and have an immediate impact on his audience that made him change careers. The innovative nature of his industry made Nathan grow just as fast as marketing automation and marketing operations did. But of course, the rules of the game have changed. According to this expert, the biggest difference is that now email marketing is more of a support mechanism for all the other channels that are going on, rather than being the key channel for dispersing that information.
The pandemic has pushed Nathan to explore the world of online events since face-to-face meetings were not an option. Although this retooling does not make up for the real thing, it is essential to continue to learn and adapt to our environment.
“If you’re open to learning and expanding your overall responsibilities, there are endless possibilities out there and you may end up discovering something that you never even knew about.”
In this episode, you’ll learn:
1) How Nathan went from Account Manager to Global Marketing Operations & Automation Leader
2) How marketing automation has evolved throughout the years
3) How the pandemic has created new challenges and the solutions that have arised
Follow Nathan on Linkedin.
Thanks for listening to Unsubscribed! – a podcast created by Knak. If you enjoyed this episode, please do subscribe and leave a review on your favourite podcast player. If you have any feedback, or want to chat, feel free to reach out to Pierce on LinkedIn or follow him on Twitter @marketing_101.
Co-Founder & CEO, Knak
Pierce is a career marketer who has lived in the marketing trenches at companies like IBM, SAP, NVIDIA, and Marketo. He launched Knak in 2015 as a platform designed to help Marketers simplify email creation. He is also the founder of Revenue Pulse, a marketing operations consultancy.