Podcast

#50 Professional Soccer Player Turned Entrepreneur: How Cody Ruberto created a ride-sharing company with $3,000 that competes against the giants

  • Pierce Ujjainwalla

    Pierce Ujjainwalla

    Co-Founder & CEO, Knak

Published Sep 25, 2023

#50 Professional Soccer Player Turned Entrepreneur: How Cody Ruberto created a ride-sharing company with $3,000 that competes against the giants

This week I had Cody Ruberto, CEO & Founder of U-Ride on the show. He’s got an amazing story about being a professional soccer player and then starting U-Ride, which is a ridesharing company that operates in underserved communities.

He talks about what it took to be a professional soccer player, and then getting injured in his first month of playing. He visited 19 different doctors around the world, many of whom said he would never play again, and got 6 surgeries and finally made it back. From there he started U-Ride in Thunder Bay to help people get home safely at the end of the night.

It is an amazing story to hear how someone started a company with $3,000 that would compete against Uber & Lyft (who have raised $30B, collectively). U-Ride now does 1 million rides per year across 15 different cities in Canada.

You can also follow Cody on LinkedIn.


Thanks for listening to Unsubscribed! – a podcast created by Knak. If you enjoyed this episode, please do subscribe and leave a review on your favourite podcast player. If you have any feedback, or want to chat, feel free to reach out to Pierce on LinkedIn or follow him on Twitter @marketing_101.


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  • Pierce Ujjainwalla

    Host

    Pierce Ujjainwalla

    Co-Founder & CEO, Knak

    Pierce is a career marketer who has lived in the marketing trenches at companies like IBM, SAP, NVIDIA, and Marketo. He launched Knak in 2015 as a platform designed to help Marketers simplify email creation. He is also the founder of Revenue Pulse, a marketing operations consultancy.

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