#03 The World of Marketing Automation ft. Jep Castelein, Freelance Marketo Consultant
Pierce sits down with Jep Castelein, Freelance Marketo Consultant, to chat about the early years of marketing automation and why he decided to become a consultant. After relocating from the Netherlands to Silicon Valley, Jep saw the need for marketing automation specialists, so he used his passion for marketing ops to start his own consulting company. Tune in to find out where marketing automation started and where it’s going!
Since getting his first computer in college, Jep knew that he enjoyed the structured nature of technology and how it could be used to solve specific challenges. Jep was working for Salesforce in the Netherlands until an intra-company transfer led him to Silicon Valley. He quickly realized that he was just skimming the surface of marketing automation there, but it wasn’t until he decided to open his own independent consultancy that he really started to dive in.
When Jep first branched out, it was at a time when many people were discovering marketing automation, but not a lot of people were doing it. Between blogging and stints as a guest speaker at conferences, Jep was able to secure a handful of small consulting projects and work with vendors he had known in the past.
Jep then joined Marketo and became one of their most senior consultants. While working there, he started in a business consulting role and then transferred into a more technical role developing customer applications like auto merge.
After Adobe acquired Marketo, Jep struck out on his own again, now with 9 years of experience with Marketo software and a much larger network.
Hear his advice on going out on your own, including:
- Utilizing LinkedIn to network and share updates
- Focusing on the quality of the work you’re doing
Tune in for these, along with more of his advice!
Thanks for listening to Unsubscribed! – a podcast created by Knak. If you enjoyed this episode, please do subscribe and leave a review on your favourite podcast player. If you have any feedback, or want to chat, feel free to reach out to Pierce on LinkedIn or follow him on Twitter @marketing_101.
Co-Founder & CEO, Knak
Pierce is a career marketer who has lived in the marketing trenches at companies like IBM, SAP, NVIDIA, and Marketo. He launched Knak in 2015 as a platform designed to help Marketers simplify email creation. He is also the founder of Revenue Pulse, a marketing operations consultancy.