Why the Promotions Tab Is Not the Spam Folder
Mar 25, 2026
The Gmail Promotions tab has a 20% read rate and half the spam complaints of Primary. Stop trying to avoid it and start optimizing for it.
Jaina Mistry
Director of Brand and Content, Knak
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Drag-and-Drop Email Builders vs Building From Scratch
Mar 23, 2026
Compare drag-and-drop email builders with custom HTML development. Learn when each approach works best and how to evaluate the tradeoffs for your team.
Nick Donaldson
Senior Director of Growth, Knak
Measuring AI ROI in Marketing Operations
Mar 20, 2026
Most teams measure AI ROI as time saved. That misses quality, capacity, & compounding returns. A four-dimension framework for proving what AI actually changed.
Nick Donaldson
Senior Director of Growth, Knak
How AI Is Changing Email Accessibility
Mar 18, 2026
AI catches structural email accessibility issues fast, but meaningful alt text and logical hierarchy still require human judgment.
Nick Donaldson
Senior Director of Growth, Knak
The Campaign Data That Makes Marketing AI Better Over Time
Mar 16, 2026
AI doesn't get smarter on its own. Teams that close the feedback loop between campaign data and AI outputs see compounding improvement. Here's how it works.
Nick Donaldson
Senior Director of Growth, Knak
How to Design Emails That Work in Dark Mode
Mar 13, 2026
Design emails that survive dark mode inversion across every major client with mid-tone colors, testing workflows, and template controls.
Nick Donaldson
Senior Director of Growth, Knak
Breaking the generic email cycle: How marketers can personalize at scale
Mar 11, 2026
Generic marketing emails frustrate customers. Learn why personalization is hard to scale and how marketers can use data and AI to deliver relevant emails.
Brendan Farnand
Co-founder & Chief Evangelist, Knak
How to Send Branded Internal Emails Without Marketing Ops
Mar 9, 2026
Learn how to send professional internal emails without routing through marketing operations. Options, tradeoffs, and what actually works.
Nick Donaldson
Senior Director of Growth, Knak
What to Look for in an Email Template Builder
Mar 6, 2026
Enterprise email template builder evaluation guide. Covers integration, governance, technical quality, and the questions to ask vendors during selection.
Nick Donaldson
Senior Director of Growth, Knak
The Internal Communications Tech Stack: What You Actually Need
Mar 4, 2026
A practical framework for internal comms technology. The five components, how needs scale, and common mistakes to avoid.
Nick Donaldson
Senior Director of Growth, Knak
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