The Ultimate Guide to the Forrester B2B Summit

We’re heading to Austin next week for Forrester’s B2B Summit. Will we see you there?

For anyone headed to the Bat City 🦇 (hands up if you knew people called Austin that, because we sure didn’t), we’ve put together a quick guide of everything we’re up to and all the events happening during the summit.

Learn from our customers

Kyle McCormick, Senior Manager, MarTech & Campaign Operations at Palo Alto Networks, (and 3x Marketo Champion!) is leading a case study session during the event. Kyle and his team support over 400 global marketers by managing the global MarTech stack, as well as building emails and landing pages. Hear all about how they’ve massively scaled their email efforts — while remaining agile and brand-consistent — and how Knak helped them do that.

This presentation is also available on the B2B Summit Digital Experience.

When: Tuesday, May 3, at 11:20am

Where: Meeting Room 17B at the Austin Convention Center

Come party with us

Have you heard? We’re hosting a Night at the Speakeasy event at one of Austin’s hottest underground bars, the Roosevelt Room. We’ve partnered with co-hosts MarketingProfs and Revenue Pulse, to host a night of award-winning cocktails, snazzy decor, and unmissable company.

Plus, you’ll need a password to get in! Register here to find out what it is. 

When: Monday, May 2 at 9pm

Where: Roosevelt Room, 307 W 5th Street

What to bring: Your ID. You must be over 21 to attend

Visit Knak at Forrester B2B Summit Marketplace

Meet the Knak team at booth #917 and learn how we can help you get your campaigns to market up to 95% faster. 

Plus, try out your skills on the Knak platform! We’re hosting a contest to see who can create an email in Knak in the least amount of time. The winner will get a free iPad and bucketloads of respect from our team. 

A who’s who of the Forrester B2B Summit

To help you figure out who’s who at the B2B Summit — and what space each brand plays in — here’s our handy conference infographic.

Other fun events

Poolside Welcome Reception

Sponsored by Bigtincan, Forrester is hosting a poolside welcome reception with refreshments and light appetizers. All registrants are welcome to attend! 

When: Sunday, May 1, 5:30–7pm

A trip to the Night Market

Join the teams at BrandMaker, ON24, KPMG, and TrustRadius for their night market event. You can expect drinks and bites from Night Market food stalls, great networking opportunities, and live music from NBC’s The Voice contestant, Anders Drerup, and the Anders Drerup Band.

When: Monday, May 2 from 6pm onwards

Where: Parlor Room, 88 Rainey Street

6Sense’s Offsite Meeting Space

The team at 6Sense will be hosting 30-minute meetings with their leads and select partners. Enjoy complimentary refreshments before and after your appointment, available to all meeting attendees. You’ll find a caffeination station, margaritas, and tasty bites available throughout the day.

When: May 2–3, 9:30am to 6pm

Where: Micheladas Cafe y Cantina

The B2B Block Party

Bombora, Gong, Rattle, Sendoso, Uberflip, Drift, Outreach, and Dun & Bradstreet are hosting a B2B block party. Stroll down their row of booths to redeem pins, play games, and enter nine high-value raffle prizes!

When: May 2–3

Where: B2B Summit Marketplace

Party the House Down at Clive

The team at 6Sense are taking over the newly renovated Clive Bar on Rainey Street for a night filled with live music and Austin-inspired bites and drinks

When: May 2, 8:30pm

Where: Clive Bar

D&B’s Loungin’ Launch Party

Dun & Bradstreet are hosting a rooftop party with a view of the city. There’ll be great food, live music, and door prizes. 

When: May 2, 7–10pm

Where: Terrace59 at Speakeasy

ABMLA’s Top Shelf Mixer

The ABM Leadership Alliance has planned an evening of cocktails and conversations with fellow revenue leaders. Meet inspiring professionals, make valuable contacts, and kick back for a relaxing night with beautiful views.

When: May 2, 8–10pm

Where: Rules & Regs at the Fairmont Hotel

It’s bound to be a fantastic couple of days — so why not hit up a handful of events and get the most out of your trip? We can’t wait to see you there!