Mar 18, 2026
Brand guardrails define visual and verbal standards for email. Learn which controls matter, how enterprise teams enforce them, and where most guidelines break down.
Nick Donaldson
Senior Director of Growth, Knak
Mar 17, 2026
Real email marketing mistakes from HBO Max, Adidas, and Shutterfly that show why testing and approval workflows matter at scale.
Nick Donaldson
Senior Director of Growth, Knak
Mar 13, 2026
AI catches structural email accessibility issues fast, but meaningful alt text and logical hierarchy still require human judgment.
Nick Donaldson
Senior Director of Growth, Knak
Mar 13, 2026
Design emails that survive dark mode inversion across every major client with mid-tone colors, testing workflows, and template controls.
Nick Donaldson
Senior Director of Growth, Knak
Mar 13, 2026
AI doesn't get smarter on its own. Teams that close the feedback loop between campaign data and AI outputs see compounding improvement. Here's how it works.
Nick Donaldson
Senior Director of Growth, Knak
Mar 11, 2026
Generic marketing emails frustrate customers. Learn why personalization is hard to scale and how marketers can use data and AI to deliver relevant emails.
Brendan Farnand
Co-founder & Chief Evangelist, Knak
Mar 9, 2026
Learn how to send professional internal emails without routing through marketing operations. Options, tradeoffs, and what actually works.
Nick Donaldson
Senior Director of Growth, Knak
Mar 6, 2026
Enterprise email template builder evaluation guide. Covers integration, governance, technical quality, and the questions to ask vendors during selection.
Nick Donaldson
Senior Director of Growth, Knak
Mar 4, 2026
A practical framework for internal comms technology. The five components, how needs scale, and common mistakes to avoid.
Nick Donaldson
Senior Director of Growth, Knak
Mar 2, 2026
Learn B2B email segmentation strategies that go beyond demographics. Covers behavioral triggers, buyer journey alignment, and measuring segment effectiveness.
Nick Donaldson
Senior Director of Growth, Knak
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