#33 A new approach to office spaces ft. Tzoofit Hammer
As a commercial interior designer, Tzoofit leads her team at 4té in creating office spaces that are equal parts functional and well-designed. To her, good design and functionality go hand in hand. By choosing the right materials, lighting, and features, you can encourage people to focus or collaborate, depending on what your business needs to thrive.
On the latest episode of the Unsubscribed! Podcast, she and Pierce talk about how offices are changing to meet the needs of a hybrid workforce. The biggest secret to success? Flexibility. We’re all still figuring out what “hybrid” means to our businesses, and that definition is continually subject to change. That means the offices we create now need to be adaptable so that they can easily change to meet new needs and expectations.
In this episode, you’ll learn:
1) What it means to be a commercial interior designer
2) Why design is so important in office spaces
3) How Tzoofit is working with her clients to redefine the office
As a commercial interior designer, Tzoofit leads her team at 4té in creating office spaces that are equal parts functional and well-designed. (Fun fact: she’s actually helping us create new office spaces at Knak.) To her, good design and functionality go hand in hand. By choosing the right materials, lighting, and features, you can encourage people to focus or collaborate, depending on what your business needs to thrive.
Over the course of the pandemic, and as companies adopt a hybrid way of working, Tzoofit has been working with a number of clients to figure out what “hybrid” means to them. For some companies, they want to have a combination of assigned offices, bookable offices, and meeting spaces so that people can have spaces to focus individually and meet when needed. Meanwhile, others see their office space as a point for collaboration. People can work at home when they need extensive focus time, but then can use the office when they need to brainstorm or bounce ideas off of other people. And then there are the executives that want people to come back to the office full time, but they realize they need to change their spaces to be more appealing than the home environment.
For Tzoofit and her team, it’s an exciting time. With all these different approaches for working in play, there’s a lot of new and innovative thinking happening. Their clients are in experimentation mode, and that means there’s room to play and come up with new ways of doing things. One foundational element that Tzoofit is bringing to all of her designs is flexibility. Even if companies feel like they know what their hybrid approach looks like now, they also know that it’s subject to change. This means they need office spaces that can be easily adapted and shifted to meet evolving needs as they come up.
The other thing that she pushes her clients to think about is what they need their offices for. If you’re a business that was operating virtually during the pandemic, and that’s worked well from a productivity and culture-building perspective, then why open an office now? However, if you feel your company needs a space for people to meet and inspire one another, then you should build that. Check in with your people and see what they loved about working from home, and see how you can incorporate that into the office. At the end of the day, for an office to be an appealing prospect, it needs to be more inviting (as a workplace) than what your employees have at home.
Follow Tzoofit on LinkedIn.
Thanks for listening to Unsubscribed! – a podcast created by Knak. If you enjoyed this episode, please do subscribe and leave a review on your favourite podcast player. If you have any feedback, or want to chat, feel free to reach out to Pierce on LinkedIn or follow him on Twitter @marketing_101.
Co-Founder & CEO, Knak
Pierce is a career marketer who has lived in the marketing trenches at companies like IBM, SAP, NVIDIA, and Marketo. He launched Knak in 2015 as a platform designed to help Marketers simplify email creation. He is also the founder of Revenue Pulse, a marketing operations consultancy.