The production platform vs. the design tool
Knak coordinates the full email and landing page production workflow, from Figma through personalization to MAP deployment. Stripo is an email design tool with a template library and export-based integrations to 90+ sending platforms. The right choice depends on whether your challenge is designing emails or producing them at enterprise scale.
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The quick take
Knak is a marketing production platform for enterprise teams. It connects the full email and landing page lifecycle: Figma designs push to Knak with one click, marketers personalize and translate, reviewers approve through tiered workflows, and finished assets sync natively to Marketo, Eloqua, SFMC, Pardot, or HubSpot. Governance and brand compliance are built into the process.
Stripo is an email design tool. It offers a drag-and-drop editor with simultaneous HTML/CSS access, a library of 1,650+ templates, and export to 90+ ESPs. It handles the design and build step of email creation.
The difference is what each tool covers. Stripo handles design. Knak handles the production workflow that design is one step inside. When the question shifts from "how do I build this email" to "how does my team produce 500 emails a quarter across regions and MAPs," the tools serve different needs.
How Knak compares to Stripo
| Feature | Knak | Stripo |
|---|---|---|
| Platform scope | Email and landing pages in one platform | Email only |
| Integration model | Native bi-directional sync with Marketo, Eloqua, SFMC, Pardot, HubSpot | Export to 90+ ESPs |
| Design tool integration | Figma-first: one-click push from Figma to Knak | No Figma integration |
| Brand governance | Brand compliance built into creation: locked modules, tiered permissions, multi-level approvals | Brand kit and role-based access |
| Code access | Visual editor; Velocity scripting for advanced personalization | Drag-and-drop + HTML/CSS code editor simultaneously |
| Security and compliance | SOC 2 Type II, GDPR, CCPA, HIPAA | SOC 2 Type II on Prime tier |
| AI capabilities | Subject lines, alt text, translations, brand-aware content generation | Email design, copy, campaign planning, image generation |
| Interactive email | Standard email formats | AMP for Email support; gamification elements |
| Template library | Enterprise templates with module architecture | 1,650+ templates; 300+ pre-built modules |
| Best for | Enterprise teams with complex MAP workflows, governance, and global coordination | Design-focused teams, agencies, and email specialists |
What enterprise production looks like
Stripo solves the email design problem. Knak solves the email production problem. Design is one step. Production is the full pipeline from concept to live campaign.
Native MAP integration, not export
Knak integrates natively with Marketo, Eloqua, Salesforce Marketing Cloud, Pardot, and HubSpot. Assets built in Knak live inside your MAP. Personalization tokens, dynamic content, and Velocity scripting sync automatically. No export step, no manual code work, no rebuilding personalization after import.
Stripo exports to 90+ ESPs. That breadth means compatibility with nearly any sending platform. But the integration model is export-based: build in Stripo, push HTML to your platform, configure personalization separately. For teams running complex automation with dynamic content and multi-step personalization, the export step introduces friction that native integration eliminates.
The full production workflow
Knak connects the steps that most tools leave disconnected.
- Designers create in Figma and push to Knak with one click
- Marketers add personalization, dynamic content, and translations without touching the MAP
- Reviewers sign off through tiered workflows
- Finished assets sync directly to your MAP
Anyone on the team can create launch-ready assets without MAP training. That's what took Palo Alto Networks from two email builders to nearly 200.
Stripo handles the build step within that pipeline. For teams that need an email designed and exported, it does that job. For teams that need the full workflow coordinated from design through deployment, the gap is everything around the build.
Brand compliance built into the creation process
Knak bakes brand compliance into the creation process itself. Locked brand elements, approved color palettes, and defined template boundaries mean every asset starts on-brand. Tiered permissions control who can modify what: routine emails flow through fast lanes, custom campaigns get the scrutiny they need.
Stripo offers brand kits and role-based access. These provide consistency within the design step. They don't extend to approval workflows, MAP deployment governance, or cross-regional brand enforcement at enterprise scale.
Email and landing pages in one platform
Knak treats email and landing page creation as equal priorities. Emails and landing pages share the same brand controls, approval workflows, and MAP integrations. One production workflow for the full campaign.
Stripo builds emails. Landing pages are not part of the product.
Which platform is right for you?
Consider Knak if
- Your team is scaling beyond a handful of builders and brand consistency matters
- You run campaigns across Marketo, Eloqua, SFMC, or multiple MAPs and need native integration
- Your designers work in Figma and you want a one-click handoff to the production workflow
- Governance, compliance, and audit trails are requirements
- You need email and landing pages coordinated in one platform with shared approval workflows
- Enterprise security (SOC 2 Type II, HIPAA, CCPA) is a procurement requirement
Consider Stripo if
- Email design is your primary need and you don't require landing pages
- Your team needs simultaneous visual and code-level editing
- You export to multiple sending platforms and need broad ESP compatibility
- Interactive email formats like AMP are part of your program
- You don't require native MAP integration or enterprise governance workflows
What customers say
We avoided $2 million in incremental costs, allowing us to scale and grow at the necessary pace.”
Charles Eichenbaum
Director of Demand Operations and Marketer Enablement, Google
No one needs to know how to code, we went from two builders at Palo Alto to now nearly 200.”
Gina Novacco
Senior Global Digital Campaign Ops, Palo Alto Networks
User-friendly and primed for scale - it's just what we needed to speed up our campaign deployment.”
Patrick Monk
Head of Marketing Strategy and Operations, Uber
Frequently asked questions
Most teams are building their first assets within days. Full team adoption happens in two to four weeks. A dedicated customer success team maps your current process and configures the platform to match your workflows.
Knak integrates natively with all major marketing automation platforms, including Marketo, Eloqua, Salesforce Marketing Cloud, HubSpot, and others. These are bi-directional syncs, not one-way exports. Assets, tokens, and personalization flow between systems automatically.
They don't need them. Marketers build responsive emails and landing pages in Knak's visual editor. For teams that need advanced personalization, Velocity scripting and dynamic content work within the same editor.
Locked brand elements, defined color palettes, customizable templates, and multi-level approval workflows. Different teams get different permission levels based on their role and the type of asset they're creating.
SOC 2 Type II certified, GDPR compliant, CCPA compliant, and HIPAA ready.
Built-in rendering previews across major email clients and devices. Your team sees exactly how an email will appear in Outlook, Gmail, Apple Mail, and mobile before it goes live.
Dedicated customer success manager, comprehensive onboarding, ongoing training, and responsive technical support.
See Knak in action
Get a custom demo using your own brand assets and campaign goals. See how enterprise teams at Google, Palo Alto Networks, and Uber coordinate email production at scale.
