Your MAP sends. Knak produces.
Knak is an enterprise marketing production platform that sits on top of Marketo, Eloqua, SFMC, Pardot, and HubSpot. It doesn't replace your MAP. It gives your team a creation layer where anyone can build launch-ready emails and landing pages, with native sync back to the platform where your automation runs.
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The quick take
Knak is a marketing production platform that coordinates email and landing page creation across enterprise teams and MAPs. Designers push from Figma. Marketers personalize and translate. Reviewers approve through tiered workflows. Assets sync natively to Marketo, Eloqua, SFMC, Pardot, or HubSpot with all tokens and personalization intact. No one on the team needs MAP expertise to build launch-ready assets.
Native MAP editors are the default. They're included with your platform subscription, they're integrated with your automation, and they work for basic needs. Every Knak customer started with a native editor. The question isn't whether native editors are bad. It's whether your team has hit the point where they need more.
That point usually arrives when the team scales, design expectations increase, and every email change becomes a technical project instead of a quick edit.
How Knak compares to MAP native editors
| Feature | Knak | MAP native editors |
|---|---|---|
| Who can create | Anyone on the team, no MAP expertise required | Requires platform-specific training and expertise |
| Design freedom | Full creative control with enterprise governance and locked brand elements | Constrained by platform template architecture and UI |
| Design tool integration | Figma-first: one-click push from Figma to Knak to your MAP | No design tool integration; manual rebuild from mockups |
| MAP support | One platform for Marketo, Eloqua, SFMC, Pardot, HubSpot | Each MAP has its own editor with different capabilities and limitations |
| Brand governance | Brand compliance built into creation: locked modules, tiered permissions, multi-level approvals | Basic role-based access; varies by platform |
| Email rendering | Built-in cross-client previews across devices and email clients | Limited or none; typically requires third-party tools |
| Collaboration | Real-time co-editing, commenting, version history, approval workflows | Varies; generally limited |
| Onboarding speed | New team members productive immediately | Steep learning curve per MAP |
| Landing pages | Full builder, equal priority with email | Varies by MAP; some capable, some limited |
| Best for | Enterprise teams scaling beyond what native editors can handle | Teams starting out, low volume, or with deep platform expertise |
What enterprise production looks like
Native MAP editors were designed for platform administrators, not for marketing teams producing at scale. They're powerful tools for configuring automation, building segments, and managing data. The email editor is one feature among many, and it reflects those priorities.
Knak is purpose-built for the creation step. Everything about it is optimized for how enterprise marketing teams actually produce emails and landing pages.
Anyone can create, no MAP expertise required
The most common reason enterprise teams add a creation layer is that their native editor requires platform expertise. When only three to five people on the team know Marketo or SFMC well enough to build emails, every campaign waits in their queue.
Knak removes that dependency. Marketers, campaign managers, and regional teams create launch-ready assets without MAP training or design expertise. The platform handles the technical complexity. That's what took Palo Alto Networks from two email builders to nearly 200.
Figma to your MAP in one pipeline
Designers create in Figma. With native MAP editors, someone manually rebuilds that design in the platform. With Knak, designers push from Figma to Knak with one click. Marketers add personalization, dynamic content, and translations. The asset syncs to your MAP. Multi-day handoff cycles collapse to hours.
No native MAP editor connects to design tools. That gap between design and production is where time, quality, and brand consistency get lost.
One creation platform across MAPs
Enterprise teams running multiple MAPs across regions or business units face a fragmented creation experience. The Marketo editor works one way. The SFMC editor works another. Eloqua's is different again. Each requires different expertise, different templates, different workflows.
Knak provides one production platform across all of them. Same interface, same governance, same brand controls, same approval workflows. Assets sync natively to whichever MAP the campaign runs in.
Brand compliance built into the creation process
Native MAP editors offer basic role-based access. Knak bakes brand compliance into the creation process itself. Locked brand elements, approved color palettes, and defined template boundaries mean every asset starts on-brand. Tiered permissions control who can modify what: routine emails flow through fast lanes, custom campaigns get full review.
The result is consistent brand output across regions, teams, and platforms, without someone checking every email by hand.
Built-in rendering previews
Native MAP editors typically don't include cross-client email rendering. Teams rely on third-party tools to see how an email appears in Outlook, Gmail, Apple Mail, and mobile. Knak includes built-in rendering previews so your team catches issues before the asset leaves the creation workflow.
When do enterprise teams outgrow native editors?
Native editors are the logical starting point. They're included, they're integrated, and they work. Most teams don't need a separate creation platform until the operation reaches an inflection point.
Common inflection points:
- The team scales.You go from five email builders to 20 or 50. Native editors can't onboard non-technical team members fast enough.
- Design expectations increase.Leadership or brand teams expect a level of visual quality that the native editor can't deliver without custom coding.
- The designer handoff breaks.Designers create in Figma or Sketch. Someone rebuilds in the MAP. That cycle takes days and introduces errors.
- Every change is a technical project.A simple text update requires a platform specialist. Campaign velocity slows down.
- Governance spans regions.Multiple teams across countries need brand controls, approval workflows, and permission structures that native editors don't offer.
- Multiple MAPs enter the picture.Different business units or regions run different MAPs. There's no unified creation experience.
If none of these apply, the native editor may be the right tool. If several do, the creation layer is the gap.
Which platform is right for you?
Consider Knak if
- Your team has outgrown the native editor and non-technical team members need to create
- You run campaigns across Marketo, Eloqua, SFMC, or multiple MAPs and need one creation platform
- Your designers work in Figma and the manual rebuild cycle is costing time and quality
- Governance, brand compliance, and approval workflows need to scale across regions
- Enterprise security (SOC 2 Type II, HIPAA, CCPA) is a procurement requirement
Consider MAP native editors if
- Your team is small and your volume is low
- The people building emails have deep platform expertise
- Your email designs are straightforward and template-based
- You operate on a single MAP and don't need cross-platform consistency
- The native editor is meeting your current needs
What customers say
We avoided $2 million in incremental costs, allowing us to scale and grow at the necessary pace.”
Charles Eichenbaum
Director of Demand Operations and Marketer Enablement, Google
No one needs to know how to code, we went from two builders at Palo Alto to now nearly 200.”
Gina Novacco
Senior Global Digital Campaign Ops, Palo Alto Networks
User-friendly and primed for scale - it's just what we needed to speed up our campaign deployment.”
Patrick Monk
Head of Marketing Strategy and Operations, Uber
Frequently asked questions
No. Knak is the creation layer that sits on top of your MAP. Your MAP handles automation, segmentation, sending, and analytics. Knak handles the creation and governance of the assets that run inside those workflows. Assets built in Knak sync natively to your MAP with all tokens and personalization intact.
Most teams are building their first assets within days. Full team adoption happens in two to four weeks. A dedicated customer success team maps your current process and configures the platform to match your workflows.
Knak integrates natively with Marketo, Eloqua, Salesforce Marketing Cloud, Pardot, HubSpot, and others. These are bi-directional syncs, not one-way exports. Assets, tokens, and personalization flow between systems automatically.
They don't need them. Marketers build responsive emails and landing pages in Knak's visual editor. For teams that need advanced personalization, Velocity scripting and dynamic content work within the same editor.
Locked brand elements, defined color palettes, customizable templates, and multi-level approval workflows. Different teams get different permission levels based on their role and the type of asset they're creating.
SOC 2 Type II certified, GDPR compliant, CCPA compliant, and HIPAA ready.
Dedicated customer success manager, comprehensive onboarding, ongoing training, and responsive technical support.
See Knak in action
Get a custom demo using your own brand assets and campaign goals. See how enterprise teams at Google, Palo Alto Networks, and Uber coordinate email production at scale.
