The production platform vs. the campaign operations layer
Knak is an enterprise marketing production platform that coordinates email and landing page creation across Marketo, Eloqua, SFMC, and HubSpot. Jeto automates campaign operations inside Marketo, letting non-Marketo users request and launch campaigns. They solve different problems, and some teams use both.
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The quick take
Knak is a marketing production platform for enterprise teams. It connects the full email and landing page lifecycle: Figma designs push to Knak with one click, marketers personalize and translate, reviewers approve through tiered workflows, and finished assets sync natively to Marketo, Eloqua, SFMC, Pardot, or HubSpot. Governance and brand compliance are built into the process.
Jeto is a campaign operations layer for Marketo. It automates the process around campaigns: intake forms standardize requests, automated rules build Marketo programs, and non-Marketo users launch campaigns without Marketo access or training. It focuses on campaign workflow efficiency within a single MAP.
These tools overlap in the Marketo email creation space, but they solve different problems. Knak is where assets get built, governed, and deployed. Jeto is where campaign requests get standardized, automated, and launched. The question is whether the slow step is asset creation or campaign process.
How Knak compares to Jeto
| Feature | Knak | Jeto |
|---|---|---|
| Core purpose | Email and landing page creation across MAPs | Campaign operations and automation for Marketo |
| MAP support | Marketo, Eloqua, SFMC, Pardot, HubSpot, and others | Marketo only |
| Email building | Visual builder with module architecture and full design freedom | Visual editor within Marketo template and token constraints |
| Landing pages | Full builder, equal priority with email | Enterprise tier add-on |
| Design tool integration | Figma-first: one-click push from Figma to Knak | No Figma integration |
| Brand governance | Brand compliance built into creation: locked modules, tiered permissions, multi-level approvals | Automated governance rules and standardized configurations within Marketo |
| Campaign automation | Asset creation and deployment | Marketo program automation: intake, build, populate tokens, launch |
| Self-service model | Marketers build assets independently, no MAP expertise required | Non-Marketo users request and launch campaigns without Marketo access |
| Security and compliance | SOC 2 Type II, GDPR, CCPA, HIPAA | Not prominently listed |
| Best for | Enterprise teams building assets across any MAP with governance and design freedom | Marketo-centric teams needing self-service campaign operations |
What enterprise production looks like
Knak and Jeto both serve marketing teams using Marketo. The difference is what each tool owns in the workflow. Knak owns asset creation, from design through deployment. Jeto owns campaign process, from request through launch.
Asset creation vs. campaign process
Knak is where the email gets built. Designers push from Figma. Marketers personalize, translate, and configure dynamic content. Reviewers approve. The finished asset syncs to Marketo (or Eloqua, SFMC, Pardot, HubSpot) with all tokens and personalization intact.
Jeto is where the campaign gets organized. A requester fills out an intake form. Jeto auto-creates the Marketo program, populates tokens, enforces naming conventions, and manages the approval chain. The requester can launch the campaign without ever opening Marketo.
For teams where building the email is the slow step, Knak solves that. For teams where the campaign request and launch process is the slow step, Jeto solves that. For teams where both are broken, the tools are complementary.
Multi-MAP vs. Marketo-only
Knak integrates natively with Marketo, Eloqua, Salesforce Marketing Cloud, Pardot, and HubSpot. Enterprise teams running multiple MAPs across regions or business units use one production platform for all of them.
Jeto is built for Marketo. If your organization runs Marketo and only Marketo, that focus is a strength. If you run multiple MAPs or plan to, Jeto covers one platform while the rest of your stack needs a separate tool.
Design freedom vs. template standardization
Knak gives marketers full design freedom within enterprise controls. Locked brand elements protect what matters. Everything else is open for creation. The Figma integration means designers stay in their tool and assets arrive launch-ready.
Jeto constrains creation to standardized Marketo templates and tokens. That's the point. Consistency and speed come from working within predefined structures. Creative freedom is secondary to process efficiency.
The right approach depends on the team. Marketing operations teams optimizing for throughput may prefer Jeto's standardization. Teams producing differentiated creative across campaigns, regions, and brands need Knak's design flexibility.
Landing pages
Knak treats email and landing page creation as equal priorities in one platform. Emails and landing pages share the same brand controls, approval workflows, and MAP integrations.
Jeto's landing page editor is an add-on available on the Enterprise tier.
Which platform is right for you?
Consider Knak if
- Asset creation is the slow step, not campaign process
- You run campaigns across Marketo, Eloqua, SFMC, or multiple MAPs and need native integration
- Your designers work in Figma and you want a one-click handoff to the production workflow
- Design freedom and creative flexibility matter alongside governance
- You need email and landing pages coordinated in one platform with shared approval workflows
- Enterprise security (SOC 2 Type II, HIPAA, CCPA) is a procurement requirement
Consider Jeto if
- Your organization runs Marketo exclusively and campaign process is the slow step
- You need non-technical team members to request and launch campaigns without MAP access
- Automated program creation, token population, and naming conventions are priorities
- Campaign standardization matters more than creative flexibility
- You need campaign data integrated with project management tools
What customers say
We avoided $2 million in incremental costs, allowing us to scale and grow at the necessary pace.”
Charles Eichenbaum
Director of Demand Operations and Marketer Enablement, Google
No one needs to know how to code, we went from two builders at Palo Alto to now nearly 200.”
Gina Novacco
Senior Global Digital Campaign Ops, Palo Alto Networks
User-friendly and primed for scale - it's just what we needed to speed up our campaign deployment.”
Patrick Monk
Head of Marketing Strategy and Operations, Uber
Frequently asked questions
Most teams are building their first assets within days. Full team adoption happens in two to four weeks. A dedicated customer success team maps your current process and configures the platform to match your workflows.
Knak integrates natively with all major marketing automation platforms, including Marketo, Eloqua, Salesforce Marketing Cloud, HubSpot, and others. These are bi-directional syncs, not one-way exports. Assets, tokens, and personalization flow between systems automatically.
They don't need them. Marketers build responsive emails and landing pages in Knak's visual editor. For teams that need advanced personalization, Velocity scripting and dynamic content work within the same editor.
Yes. Knak handles the creation side: building, governing, and deploying the assets. Campaign management tools handle the process side: intake, routing, and launching. The two are complementary. Assets built in Knak sync to Marketo where campaign automation runs.
Locked brand elements, defined color palettes, customizable templates, and multi-level approval workflows. Different teams get different permission levels based on their role and the type of asset they're creating.
SOC 2 Type II certified, GDPR compliant, CCPA compliant, and HIPAA ready.
Dedicated customer success manager, comprehensive onboarding, ongoing training, and responsive technical support.
See Knak in action
Get a custom demo using your own brand assets and campaign goals. See how enterprise teams at Google, Palo Alto Networks, and Uber coordinate email production at scale.
