88%
Reduction in email creation time
117%
Increase in click rates
100%
Consistent branding across platforms
Company
TIBCO Software Inc. unlocks the potential of real-time data for making faster, smarter decisions. Our Connected Intelligence platform seamlessly connects any application or data source; intelligently unifies data for greater access, trust, and control; and confidently predicts outcomes in real time and at scale.
Headquarters
California, USA
Industry
Enterprise Software
Size
3,500+
Integration
Adobe Marketo Engage
Challenges
The TIBCO Marketing Operations team handles marketing automation, email creation, and lead database management for their global organization. But creating or updating email templates required new coding, and the process took three to four months. Since they couldn’t respond to design changes easily, their email design was disconnected from the company’s web design. Beyond that, their emails were not optimized for mobile and often had rendering issues with certain email Clients.
- Email design and branding were inconsistent with web design
- A/B testing was too difficult and time consuming
- Building or updating email templates took 3-4 months
- Emails were not optimized for mobile and didn’t always render
Solution
TIBCO had an efficient email creation process in place, but it lacked flexibility. Once they rolled out Knak, they began to notice a difference right away. For the first time, they were able to make design changes in conjunction with the web development team to make sure that TIBCO’s branding is 100% consistent across the board. Plus, the seamless integration with Adobe Marketo Engage made it incredibly easy to sync their Knak-built emails to their Marketo instance.
Benefits
TIBCO is using their newfound flexibility to facilitate a large-scale A/B testing project. The results of the project will give them valuable, data-driven insights into the customer journey so they can adapt their email marketing strategy to increase conversions and marketing-generated revenue. Fortunately, Knak allows them to make adjustments easily so they can test more and do it better.
Plus, now that they’ve improved mobile responsiveness and eliminated rendering issues, they’ve seen a massive 117% increase in click rates for emails built with Knak. Solution Benefits
- Pushing design changes to emails is much more efficient
- Email template creation now takes less than two weeks, including approvals
- Emails accurately reflect TIBCO’s web styling
- Resources go to value-add projects like A/B testing instead of coding
- Easy module changes mean freedom to test new designs and layouts
