Adobe Marketo Engage
Knak’s comprehensive integration with Adobe Marketo Engage simplifies the email and landing page creation process.
This means even your most non-technical marketers can create beautiful emails & landing pages on their own, with our easy-to-use drag-and-drop builder that seamlessly sync into Marketo. We are a long-time Adobe partner and can be found on the Adobe Exchange.
What it does
- Create and Sync: Build, collaborate, and approve emails & landing pages in Knak and then push to a Marketo Program in a single click.
- Sync uploads HTML to Marketo Programs, including:
- Subject Line
- Preheader text
- From and Reply-To values
- Required Marketo Syntax
- Plain text
- Edit in Marketo: Provides flexibility to edit the email & landing page in Marketo post sync.
- Reduce the burden on marketing operations: During deployment with ability to clone program templates and schedule email sends in Knak.
- Dynamic Content: Unlock the benefits of Velocity scripting without having to write any code
Key features
Marketo Sync
- Integration Type: REST API
- Tokens: All Marketo tokens are fully supported (Person, Company, Program, My, Member).
- Programs: Sync emails and landing pages directly to a Marketo Program of your choice. You can choose the program you want to sync to directly from Knak.
- Sync Restrictions: Limit which workspaces/folders each user can sync to.
Emails & Landing Pages
- Syntax: All Knak emails & landing pages are automatically synced to include all the required Marketo syntax. Emails are 2.0 and landed pages are Guided.
- Plain Text: Knak automatically generates and pushes the plain text of your emails over into Marketo.
- Custom Forms: Pull in forms directly from Marketo to Knak landing page builder. Style Marketo forms from Knak with no coding required.
- Design capabilities: Checkboxes, asterisk positions and colours, labels, field inputs, padding.
- Progressive profiling, prefill forms, redirect overrides: Fully compatible with Marketo.
- Preview: See what your form would actually look like until you synced to your marketing automation platform.
Advanced Capabilities
- Clone Programs: Clone Marketo programs directly from Knak.
- Schedule email sends: Schedule Marketo email sends directly from Knak (can be limited with Knak user permissions).
Dynamic Content
- Create sophisticated personalized emails directly in Knak without the need to switch tools or fiddle with dynamic elements in Marketo. You can use tokens and custom objects.
- Easily preview your emails to see exactly which elements are dynamic — and how they'll appear to each recipient.
- Comment and collaborate on dynamic emails and clearly see what elements are dynamic.
Learn more about Dynamic Content.
Resources
Knak Help Center
To learn more, visit our Adobe Marketo Engage Help Center.
