Hootsuite ditches complexity and bottlenecks for consolidated email workflows with Knak
4x
Faster email execution
<2
Weeks to full adoption
90%
Drop in execution time
Company
Hootsuite, a global leader in social media management, sought a more efficient and flexible email marketing solution to optimize their workflow and reduce dependencies. Their marketing team faced significant bottlenecks due to a complex Marketo setup and an inefficient process that slowed down campaign execution. After thorough research, Hootsuite selected Knak, an intuitive, no-code email creation platform, to enhance their marketing automation and email design capabilities.
Headquarters
Vancouver, BC, Canada
Industry
Social Media Management
Size
1,500+
Integration
Challenges
Inefficient Email Campaign Workflow
The email marketing team was heavily reliant on multiple teams, creating delays and inefficiencies in email creation and deployment.
Marketo Integration Complexities
Managing dynamic content and automation in Marketo was cumbersome, limiting their ability to execute campaigns quickly.
Resistance to Change
Internal teams were hesitant to transition from their existing setup due to concerns about workflow disruptions.
Tooling Overlap & Budget Constraints
The company needed a solution that could replace Litmus while improving upon its capabilities.
Solution
Hootsuite implemented Knak to streamline email creation, reduce dependencies, and enable their marketing team to take greater ownership of the process. Knak's intuitive editor and seamless Marketo integration provided the flexibility Hootsuite needed. The implementation included:
- A no-code, user-friendly editor that eliminated the need for external developers
- Improved dynamic content capabilities for personalized and engaging emails
- A more agile workflow that empowered the marketing team to execute campaigns independently
- A seamless migration from Litmus to Knak, consolidating tools and optimizing budget allocation
Results
Increased Efficiency
The email marketing team can now execute campaigns in days rather than weeks.
Greater Autonomy
The marketing team no longer depends on automation teams for email creation.
Optimized Workflows
Enhanced collaboration between marketing automation and email marketing teams.
Cost Savings
Hootsuite transitioned budget from Litmus to Knak, gaining more functionality without increasing costs.
Positive Team Experience
The transition was smooth, with strong support from Knak’s team.
Future Outlook
Hootsuite continues to leverage Knak for its evolving email marketing needs. With upcoming enhancements such as the Figma plugin for seamless design collaboration and improvements to internal communication tools, Knak remains a key partner in Hootsuite’s marketing automation strategy.
Conclusion
Hootsuite’s adoption of Knak has transformed their email marketing approach, enabling faster, more efficient campaign execution with improved flexibility. By overcoming internal resistance and integrating a modern solution, Hootsuite has unlocked new opportunities for personalization and efficiency, driving better engagement and marketing success.
