How to become your company’s connector
Jun 18, 2025
Learn how to be your company's connector by making meaningful connections, delivering value, and building trust with customers and colleagues.
Brendan Farnand
Co-founder & Chief Evangelist, Knak
Inside Marketing Blog
About
Brendan Farnand, Knak COO, approaches marketing from an ops point of view. His leading-edge blend of marketing know-how and technical insight make him an invaluable part of the Knak team, and his perspective helps marketing leaders and marketing ops teams up their game.
Categories
Why customer relationships became my full-time job
May 29, 2025
Discover why Knak’s Co-founder shifted focus to customer relationships—and how trust drives success in the fast-moving Martech world.
Brendan Farnand
Co-founder & Chief Evangelist, Knak
How our customer advisory board is helping our business
Apr 10, 2025
Brendan Farnand explains how Knak's approach to a CAB isn’t just about feedback—it’s a game changer for connection, clarity, and collaboration.
Brendan Farnand
Co-founder & Chief Evangelist, Knak
Why marketers need to learn to color inside the lines…
Dec 12, 2024
And why those lines need to be moved every so often... Brendan Farnand explores the balancing act of scaling creativity while maintaining brand.
Brendan Farnand
Co-founder & Chief Evangelist, Knak
What does it mean when MOps goes mainstream?
Nov 26, 2024
Discover how MOps is evolving into the backbone of marketing—reshaping processes, boosting efficiency, attracting talent, and transforming customer experiences.
Brendan Farnand
Co-founder & Chief Evangelist, Knak
What I learned in Silicon Valley about the near future of marketing
Nov 5, 2024
What will marketing look like in the immediate future? Brendan shares his insights on shifts in strategy, AI, and rapid innovation coming from Silicon Valley.
Brendan Farnand
Co-founder & Chief Evangelist, Knak
To optimize customer experience, get everyone to think like a marketer
Sep 19, 2024
Keep customers happy by having all teams think like marketers. Discover why aligning on all touchpoints in the user journey is key to boosting satisfaction.
Brendan Farnand
Co-founder & Chief Evangelist, Knak
Making the best use of AI: What marketers need to know
Sep 10, 2024
Tasked with diving into AI? Learn what every marketer must consider before investing in the next big tech trend. (Hint: It's not about just checking a box!)
Brendan Farnand
Co-founder & Chief Evangelist, Knak
The best way to connect with marketers? Don’t sell them, educate them!
Sep 3, 2024
The best salespeople are educators. Brendan Farnand shares how focusing in on educating prospects builds trust, solves problems, and leads to lasting success.
Brendan Farnand
Co-founder & Chief Evangelist, Knak
Bad boy, Brendan! Two critical lessons from a broken email
Jul 10, 2024
Discover why a broken email promoting an elementary school fundraiser highlights 2 essential lessons for creating and reviewing emails effectively.
Brendan Farnand
Co-founder & Chief Evangelist, Knak
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