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Email Development

Templates, modules, MJML and more. The components you use in your email development can make or break your campaigns. Go beyond best practices. Learn how to choose the right components and use them strategically to build a higher level email product.

Email DevelopmentEmail MarketingLanding PagesMarketo ResourcesThe Knak Blog

How to Build Marketo Email and Landing Page Templates to Scale Your Marketing Campaigns

Learn how to streamline Marketo email & landing page template creation to supercharge your marketing campaigns. Explore the technical requirements involved, access leading template examples, and understand the power of no-code builders.
Nick Donaldson – August 30, 2023
Email DesignEmail DevelopmentEmail MarketingLanding PagesMarketo ResourcesThe Knak Blog

From Form Fill to Inbox: Optimizing Your Welcome Email Campaign Flow with Marketo

Unlock the potential of your onboarding process with optimized welcome emails using Marketo. Step into the journey from form fill to inbox delivery and post-send analysis for ultimate success.
Katya Zeisig – August 18, 2023
CreativityEmail DevelopmentEmail MarketingLanding PagesMarketing ToolkitThe Knak Blog

The complete guide to best-in-class email and landing page creation

Explore the evolving landscape of email and landing page creation in 2023. Learn how to build effective campaign creation tech stacks and gain expert tips for success.
Nick Donaldson – July 5, 2023
Email DevelopmentEmail MarketingMarketo ResourcesThe Knak Blog

Link Tracking Protection in iOS 17 & macOS Sonoma: Important changes for marketers

Apple announced it’s scheduled release of iOS 17 which brings a range of security & privacy updates. Learn how this iOS 17 update will impact marketers.
Nicole Merlin – June 30, 2023
Email DesignEmail DevelopmentThe Knak Blog

7 User Experience (UX) Strategies for Great Email Design

Applying UX design practices to your emails can increase conversion, drive revenue, and improve brand awareness. Here are 7 principles to borrow for your emails right now!
Nicole Merlin – April 6, 2023
Email DevelopmentThe Knak Blog

From ideation to execution: can you really create beautiful emails in minutes?

In an ideal world, we’d all love to get our emails to market faster. But in reality, things like external agencies, approvals, and edits inevitably add to your email creation time, sometimes turning minutes into…
Adam Young – June 23, 2022
Email DesignEmail DevelopmentEmail MarketingThe Knak Blog

Why email marketers need to think mobile-first

Email has come a long way since the early days of computer messaging in the 1970s. Today, according to Statista, it’s a key channel for over 80% of global marketing campaigns — and it’s used…
Felix Higgs – May 16, 2022
Email DevelopmentThe Knak Blog

A legendary email developer joins forces with no-code email creation platform Knak

Email designer and developer, and truly a lover of all things email, Nicole Merlin has been leading the way in HTML email development for over a decade.  Comfortable in almost every marketing automation platform, she’s…
Ali Cameron – April 6, 2022
Email DevelopmentEmail Marketing

It’s Time to Fire Your Agency

If you’re using an agency to help create and code your emails, we’ve got something to say: It’s time to fire your agency!! Read on to find out why.
Pierre Hage – November 12, 2020
Email Development

How Knak Does Email: Optimizing Preview Text

Never see “View this email in your browser” again! Optimize your preview text, and take advantage of some valuable email real estate.
Felix Higgs – October 8, 2020
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