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Email Development

Templates, modules, MJML and more. The components you use in your email development can make or break your campaigns. Go beyond best practices. Learn how to choose the right components and use them strategically to build a higher level email product.

Email Development

How Knak Does Email: 8 Email Accessibility Best Practices

According to the World Health Organization, at least 2.2 billion people worldwide have a vision impairment. Creating emails that every subscriber can read and understand, regardless of ability, is good business practice, and it’s something…
Jack Steele
Jack Steele ‐ May 28, 2020
Email Development

How Knak Does Email: Drive Email Shares with the “Forward to a Friend” Button

Your customers forward your emails all the time, and that’s great news. It means they like what they’re seeing and they want to share it with someone else. And, of course, the more hands your…
Jack Steele
Jack Steele ‐ May 8, 2020
Email Development

How Knak Does Email: Using MJML to Improve Responsiveness

Responsive emails are designed to look good across any platform, on any device, whether it’s a mobile phone, tablet, or desktop. Creating incredible emails is job #1 at Knak, so to make sure our emails…
Jack Steele
Jack Steele ‐ January 29, 2020
Email DevelopmentMarketing Toolkit

An Email Creation Platform Built for the Enterprise

What to look for & why it matters A good email creation platform (ECP) is hard to find. While email sending platforms (ESP) are fairly common, most of them lack the major features needed to…
Tania Blake
Tania Blake ‐ January 7, 2020
Email Development

From Templates to Modules: Why We Made the Switch

Recently, Knak made the decision to sunset our template library. It was a tough call, one that took more than two years to make. These templates were our signature product. The thing that marketers used…
Tania Blake
Tania Blake ‐ September 16, 2019
Email Development

How to Create an On-Point Email Signature

Take advantage of a highly visible, low-cost branding opportunity Every single email you send has its own branding opportunity: your email signature. But when it comes to your marketing plan, many times the email signature…
Jack Steele
Jack Steele ‐ October 25, 2018
Email Development

Redefining the email creation process.

We’ve been making Marketers lives easier for 3.5 years now. Our mission has always been to help marketers get better campaigns out the door, faster and more efficiently than ever before. During that time we’ve helped…
Pierce Ujjainwalla
Pierce Ujjainwalla ‐ November 16, 2017
Email Development

Your 'Responsive' Emails, actually aren't.

Yeah yeah, we all know now. 50% of your emails are opened on mobile. Yadda yadda yadda. It’s getting old. Even though a lot of marketers have adopted ‘responsive’ emails, most of them are not actually responsive……
Pierce Ujjainwalla
Pierce Ujjainwalla ‐ October 8, 2015

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