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Email Development

Templates, modules, MJML and more. The components you use in your email development can make or break your campaigns. Go beyond best practices. Learn how to choose the right components and use them strategically to build a higher level email product.

Email DesignEmail DevelopmentThe Knak Blog

7 User Experience (UX) Strategies for Great Email Design

Applying UX design practices to your emails can increase conversion, drive revenue, and improve brand awareness. Here are 7 principles to borrow for your emails right now!
NIcole Merlin – April 6, 2023
Email DevelopmentThe Knak Blog

From ideation to execution: can you really create beautiful emails in minutes?

In an ideal world, we’d all love to get our emails to market faster. But in reality, things like external agencies, approvals, and edits inevitably add to your email creation time, sometimes turning minutes into…
Adam Young – June 23, 2022
Email DesignEmail DevelopmentEmail MarketingThe Knak Blog

Why email marketers need to think mobile-first

Email has come a long way since the early days of computer messaging in the 1970s. Today, according to Statista, it’s a key channel for over 80% of global marketing campaigns — and it’s used…
Felix Higgs – May 16, 2022
Email DevelopmentThe Knak Blog

A legendary email developer joins forces with no-code email creation platform Knak

Email designer and developer, and truly a lover of all things email, Nicole Merlin has been leading the way in HTML email development for over a decade.  Comfortable in almost every marketing automation platform, she’s…
Ali Cameron – April 6, 2022
Email DevelopmentEmail Marketing

It’s Time to Fire Your Agency

If you’re using an agency to help create and code your emails, we’ve got something to say: It’s time to fire your agency!! Read on to find out why.
Pierre Hage – November 12, 2020
Email Development

How Knak Does Email: Optimizing Preview Text

Never see “View this email in your browser” again! Optimize your preview text, and take advantage of some valuable email real estate.
Felix Higgs – October 8, 2020
Email DesignEmail Development

5 Things We Learned From A Year of Sending Email Newsletters

After a year of sending email newsletters, we’ve learned a thing or two. Here are 5 things you can do to streamline your process and get better results.
Tania Blake – October 1, 2020
Email Development

How Knak Does Email: Keep Gmail from Clipping your Emails

Is Gmail clipping your messages? We’ve got the workaround. Check out these 5 tips for optimizing your code and keeping your message away from Gmail’s virtual scissors.
Jack Steele – July 15, 2020
Email Development

MJML Is the Responsive Email Secret Weapon

We recently spent some time with Nicolas Garnier, Senior Product Manager at Mailjet (acquired by Mailgun) and the creator of MJML, to get his thoughts on the future of email development.
Tania Blake – June 30, 2020
Email Development

How Knak Does Email: Using Video in Email

One of the most common questions I see on forums related to email creation is, “How can I put a video in an email?” Unfortunately, embedding a standard HTML video in an HTML email isn’t…
Jack Steele – June 12, 2020
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