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Email Development

Templates, modules, MJML and more. The components you use in your email development can make or break your campaigns. Go beyond best practices. Learn how to choose the right components and use them strategically to build a higher level email product.

Email DevelopmentEmail Marketing

It’s Time to Fire Your Agency

If you’re using an agency to help create and code your emails, we’ve got something to say: It’s time to fire your agency!! Read on to find out why.
Pierre Hage
Pierre Hage ‐ November 12, 2020
Email Development

How Knak Does Email: Optimizing Preview Text

Never see “View this email in your browser” again! Optimize your preview text, and take advantage of some valuable email real estate.
Felix Higgs
Felix Higgs ‐ October 8, 2020
Email DesignEmail Development

5 Things We Learned From A Year of Sending Email Newsletters

After a year of sending email newsletters, we’ve learned a thing or two. Here are 5 things you can do to streamline your process and get better results.
Tania Blake
Tania Blake ‐ October 1, 2020
Email DesignEmail Development

7 UX Strategies for Great Email Design

Applying UX design practices to your emails can increase conversion, drive revenue, and improve brand awareness. Here are 7 principles to borrow for your emails right now!
Mishelle Menzies Asra Sarfraz
‐ September 14, 2020
Email Development

How Knak Does Email: Keep Gmail from Clipping your Emails

Is Gmail clipping your messages? We’ve got the workaround. Check out these 5 tips for optimizing your code and keeping your message away from Gmail’s virtual scissors.
Jack Steele
Jack Steele ‐ July 15, 2020
Email Development

MJML Is the Responsive Email Secret Weapon

We recently spent some time with Nicolas Garnier, Senior Product Manager at Mailjet (acquired by Mailgun) and the creator of MJML, to get his thoughts on the future of email development.
Tania Blake
Tania Blake ‐ June 30, 2020
Email Development

How Knak Does Email: Using Video in Email

One of the most common questions I see on forums related to email creation is, “How can I put a video in an email?” Unfortunately, embedding a standard HTML video in an HTML email isn’t…
Jack Steele
Jack Steele ‐ June 12, 2020
Email Development

How Knak Does Email: 8 Email Accessibility Best Practices

According to the World Health Organization, at least 2.2 billion people worldwide have a vision impairment. Creating emails that every subscriber can read and understand, regardless of ability, is good business practice, and it’s something…
Jack Steele
Jack Steele ‐ May 28, 2020
Email Development

How Knak Does Email: Drive Email Shares with the “Forward to a Friend” Button

Your customers forward your emails all the time, and that’s great news. It means they like what they’re seeing and they want to share it with someone else. And, of course, the more hands your…
Jack Steele
Jack Steele ‐ May 8, 2020
Email Development

How Knak Does Email: Using MJML to Improve Responsiveness

Responsive emails are designed to look good across any platform, on any device, whether it’s a mobile phone, tablet, or desktop. Creating incredible emails is job #1 at Knak, so to make sure our emails…
Jack Steele
Jack Steele ‐ January 29, 2020
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