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Email DevelopmentThe Knak Blog

From ideation to execution: can you really create beautiful emails in minutes?

In an ideal world, we’d all love to get our emails to market faster. But in reality, things like external agencies, approvals, and edits inevitably add to your email creation time, sometimes turning minutes into…
Adam Young – June 23, 2022
The Knak BlogUnsubscribed! Blog

Where have all the executives gone? 9 lessons we learned from hiring our VPs

If you’ve been following my recent posts, you know that Knak has nearly doubled in size in the last few months. We’ve had a blast finding new team members to add to our collective skill set…
Pierce Ujjainwalla – June 15, 2022
Email MarketingThe Knak Blog

The top 50 email marketing resources you may not know about

The internet is full of email marketing resources with insights on how to write, design, and send emails — but how do you separate the wheat from the chaff? This list of email resources is designed…
Ali Cameron – June 9, 2022
The Knak BlogUnsubscribed! Blog

Drinking our own champagne

In one of my very first jobs, I was a marketer at a software company. Three years in, my boss asked me to go to a trade show and help staff our booth. As a…
Pierce Ujjainwalla – June 1, 2022
Email MarketingThe Knak Blog

6 tips for writing impactful email copy that converts

From the subject line to your CTA, when you’re trying to write great email copy to captivate readers (and convert them), every word counts. Copy is a key that unlocks the attention of your subscriber…
Ali Cameron – May 25, 2022
Email DesignEmail DevelopmentEmail MarketingThe Knak Blog

Why email marketers need to think mobile-first

Email has come a long way since the early days of computer messaging in the 1970s. Today, according to Statista, it’s a key channel for over 80% of global marketing campaigns — and it’s used…
Felix Higgs – May 16, 2022
Email MarketingThe Knak Blog

Embedding video in emails: what you need to know in 2022

There’s no denying the enduring power of video to capture an audience’s attention. In fact, online video viewership grew to over 3 billion in 2020 — and it’s not stopping there. Exponentially, people are showing…
Nicole Merlin – May 4, 2022
EventsThe Knak Blog

The Ultimate Guide to the Forrester B2B Summit

We’re heading to Austin next week for Forrester’s B2B Summit. Will we see you there?  For anyone headed to the Bat City 🦇 (hands up if you knew people called Austin that, because we sure…
Pierce Ujjainwalla – April 27, 2022
The Knak BlogUnsubscribed! Blog

The scaling paradox: How growing quickly can actually slow you down

Between November 2021 and April of this year, the Knak team grew from 34 employees to 62. And as we went through this growth spurt, I expected that nearly doubling the size of our staff would…
Pierce Ujjainwalla – April 13, 2022
Email DevelopmentThe Knak Blog

A legendary email developer joins forces with no-code email creation platform Knak

Email designer and developer, and truly a lover of all things email, Nicole Merlin has been leading the way in HTML email development for over a decade.  Comfortable in almost every marketing automation platform, she’s…
Ali Cameron – April 6, 2022
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