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The Knak Blog

Rabbit holes and creative email marketing

In email marketing, there are a number of rabbit holes you can adventure down. A good rabbit hole leads to creative inspiration and the confidence to try something new. On the other side, a bad…
Tracy Harris – November 7, 2022
Knak NewsThe Knak Blog

Ignite your creative spark with Knak’s Inspiration Centre

For marketers, sometimes a small spark is all that is needed to ignite a creative and captivating campaign. The pressures of project management and efficient workflows or complicated technology and process, however, often zap the…
Tracy Harris – October 12, 2022
The Knak Blog

A MO Pro’s thoughts on new marketing ops professional research

Knak recently partnered with MarketingOps to create The 2022 State of the Marketing Operations Professional, a research report to see how the profession is changing. As a fellow marketing operations professional (MO Pro), I had…
Nick Donaldson – October 11, 2022
The Knak BlogUnsubscribed! Blog

What I've learned about stepping back as the company grows

When a start-up gets going, its founders literally have to do everything. They not only produce whatever they sell but also handle all the other tasks needed to run the company, be it marketing, accounting…
Pierce Ujjainwalla – September 20, 2022
The Knak BlogUnsubscribed! Blog

Getting the most out of an all-employees gathering

This summer, for the first time since the start of the pandemic, we gathered all of our employees together in Ottawa for a three-day meeting. I can’t emphasize how wonderful that meeting was. Not only…
Pierce Ujjainwalla – September 15, 2022
Knak NewsThe Knak Blog

The 2022 State of the Marketing Ops Professional Report is out

The world of marketing ops is changing.  A changing marketplace, global pandemic, and budget cuts have pushed businesses to put a greater emphasis on their operations to improve productivity and engagement. In the marketing space,…
May Ning – September 8, 2022
Email MarketingThe Knak Blog

The email metrics that really matter

Eureka! We’ve got the ultimate answer for what email metrics you should be using.  Ready? Are you sure? OK. It depends.  That’s it. Amazing, right?  Snarky commentary aside, if I were to give you a…
Nick Donaldson – August 25, 2022
The Knak BlogUnsubscribed! Blog

What we learned preparing for our first board of directors meeting

As an entrepreneur, the details of corporate governance have always been a bit of a mystery to me.  But rules and process are important, all the more so since we must now report to our…
Pierce Ujjainwalla – August 18, 2022
Knak NewsThe Knak Blog

Knak ranked “Easiest to Do Business With” (twice!) in Summer 2022 G2 reports

The G2 Summer 2022 quarterly reports are out, and we have a lot to celebrate! We’ve received accolades in both of our categories, have been recognized for making it easy for our customers to do…
Tracy Harris – August 11, 2022
The Knak BlogUnsubscribed! Blog

14 things I’ve learned about success (so far!)

I recently received an accolade that I’m very proud of.  Every year, in my hometown of Ottawa, the Ottawa Business Journal and the Ottawa Board of Trade join forces to present the Forty under 40…
Pierce Ujjainwalla – August 9, 2022
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