In email marketing, there are a number of rabbit holes you can adventure down. A good rabbit hole leads to creative inspiration and the confidence to try something new. On the other side, a bad…
For marketers, sometimes a small spark is all that is needed to ignite a creative and captivating campaign. The pressures of project management and efficient workflows or complicated technology and process, however, often zap the…
Knak recently partnered with MarketingOps to create The 2022 State of the Marketing Operations Professional, a research report to see how the profession is changing. As a fellow marketing operations professional (MO Pro), I had…
When a start-up gets going, its founders literally have to do everything. They not only produce whatever they sell but also handle all the other tasks needed to run the company, be it marketing, accounting…
This summer, for the first time since the start of the pandemic, we gathered all of our employees together in Ottawa for a three-day meeting. I can’t emphasize how wonderful that meeting was. Not only…
The world of marketing ops is changing. A changing marketplace, global pandemic, and budget cuts have pushed businesses to put a greater emphasis on their operations to improve productivity and engagement. In the marketing space,…
Eureka! We’ve got the ultimate answer for what email metrics you should be using. Ready? Are you sure? OK. It depends. That’s it. Amazing, right? Snarky commentary aside, if I were to give you a…
As an entrepreneur, the details of corporate governance have always been a bit of a mystery to me. But rules and process are important, all the more so since we must now report to our…
The G2 Summer 2022 quarterly reports are out, and we have a lot to celebrate! We’ve received accolades in both of our categories, have been recognized for making it easy for our customers to do…
I recently received an accolade that I’m very proud of. Every year, in my hometown of Ottawa, the Ottawa Business Journal and the Ottawa Board of Trade join forces to present the Forty under 40…