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Email DesignEmail MarketingThe Knak Blog

6 tips for creating engaging emails in 2022

We’re only just wrapping up the first quarter of 2022 and, as usual, there are a number of new trends driving how brands engage with their audiences. When it comes to creating engaging emails, marketers…
Tara Boland
Tara Boland – March 29, 2022
CreativityEmail MarketingLanding PagesThe Knak Blog

Knak feature roundup: March 2022. Here's what we've been up to.

To say that it’s an exciting time at Knak would be an understatement. For starters, after years of being proudly bootstrapped, we recently raised $25 million in Series A funding. This opens the door to…
Sam Munro – March 9, 2022
Security and ComplianceThe Knak Blog

We’ve reached SOC 2 Type 2 compliance, with zero findings. Here’s why we did it.

Protecting user data has become an integral part of building trust with customers. With data privacy legislation changes considering Google Analytics illegal in parts of the EU, the likes of LinkedIn experiencing massive data breaches…
Kassia Clifford
Kassia Clifford – February 8, 2022
Landing PagesThe Knak Blog

How to build effective forms for landing pages

What makes a good form? This is a question we’ve put at the centre of a lot of our work here at Knak. Today, we’re taking a look at what we’ve learned along the way….
Jack Steele
Jack Steele – February 1, 2022
Email DesignEmail MarketingThe Knak Blog

Designing accessible content is a must – here’s how you do it

When we think about accessibility, we so often limit our perspective to physical settings. We think about elevators, ramps, and accessible parking spots, which are all designed to make life easier for people with mobility…
Felix Higgs
Felix Higgs – January 20, 2022
Email DesignEmail MarketingThe Knak Blog

Responsive content: What it is and how to get it right

Today, people have a myriad of options for how and where they read their emails and the content linked within them. Depending on where they are or what they’re doing, they can open a new…
Sam Munro – January 7, 2022
The Knak BlogUnsubscribed! Blog

Ten things I learned during our Series A funding round

For the last few months, I’ve been almost entirely focused on raising Knak’s first infusion of outside capital. The process ended with last month’s announcement that Insight Partners, a venture capital firm based in New…
Pierce Ujjainwalla
Pierce Ujjainwalla – December 21, 2021
Email DesignEmail MarketingThe Knak Blog

Why and how should I A/B test emails?

A/B testing. We hear about it all the time in marketing, but what is it really? In the simplest of terms, it’s the process of comparing two variations of the same thing, and assessing how…
Felix Higgs
Felix Higgs – December 15, 2021
The Knak BlogUnsubscribed! Blog

How to dramatically improve your workplace culture in one easy step

Workplace culture, I have learned, is hugely important. We didn’t pay enough attention to it in the first company I started, and we paid the price. So when we created Knak, I knew right away…
Pierce Ujjainwalla
Pierce Ujjainwalla – December 6, 2021
Email DesignEmail MarketingThe Knak Blog

Common mistakes people make when creating emails – and how to avoid them

Ever sent an email that you wish you could take back? Us too.  Whether you’ve misspelled someone’s name or attached the wrong file, there’s always that sinking feeling once you realize you’ve made a mistake….
Jack Steele
Jack Steele – November 24, 2021
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