This summer, for the first time since the start of the pandemic, we gathered all of our employees together in Ottawa for a three-day meeting. I can’t emphasize how wonderful that meeting was. Not only…
The world of marketing ops is changing. A changing marketplace, global pandemic, and budget cuts have pushed businesses to put a greater emphasis on their operations to improve productivity and engagement. In the marketing space,…
Eureka! We’ve got the ultimate answer for what email metrics you should be using. Ready? Are you sure? OK. It depends. That’s it. Amazing, right? Snarky commentary aside, if I were to give you a…
As an entrepreneur, the details of corporate governance have always been a bit of a mystery to me. But rules and process are important, all the more so since we must now report to our…
The G2 Summer 2022 quarterly reports are out, and we have a lot to celebrate! We’ve received accolades in both of our categories, have been recognized for making it easy for our customers to do…
I recently received an accolade that I’m very proud of. Every year, in my hometown of Ottawa, the Ottawa Business Journal and the Ottawa Board of Trade join forces to present the Forty under 40…
In an ideal world, we’d all love to get our emails to market faster. But in reality, things like external agencies, approvals, and edits inevitably add to your email creation time, sometimes turning minutes into…
If you’ve been following my recent posts, you know that Knak has nearly doubled in size in the last few months. We’ve had a blast finding new team members to add to our collective skill set…
The internet is full of email marketing resources with insights on how to write, design, and send emails — but how do you separate the wheat from the chaff? This list of email resources is designed…
In one of my very first jobs, I was a marketer at a software company. Three years in, my boss asked me to go to a trade show and help staff our booth. As a…