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The Knak BlogUnsubscribed! Blog

Getting the most out of an all-employees gathering

This summer, for the first time since the start of the pandemic, we gathered all of our employees together in Ottawa for a three-day meeting. I can’t emphasize how wonderful that meeting was. Not only…
Pierce Ujjainwalla
Pierce Ujjainwalla – September 15, 2022
Knak NewsThe Knak Blog

The 2022 State of the Marketing Ops Professional Report is out

The world of marketing ops is changing.  A changing marketplace, global pandemic, and budget cuts have pushed businesses to put a greater emphasis on their operations to improve productivity and engagement. In the marketing space,…
May Ning
May Ning – September 8, 2022
Email MarketingThe Knak Blog

The email metrics that really matter

Eureka! We’ve got the ultimate answer for what email metrics you should be using.  Ready? Are you sure? OK. It depends.  That’s it. Amazing, right?  Snarky commentary aside, if I were to give you a…
Nick Donaldson
Nick Donaldson – August 25, 2022
The Knak BlogUnsubscribed! Blog

What we learned preparing for our first board of directors meeting

As an entrepreneur, the details of corporate governance have always been a bit of a mystery to me.  But rules and process are important, all the more so since we must now report to our…
Pierce Ujjainwalla
Pierce Ujjainwalla – August 18, 2022
Knak NewsThe Knak Blog

Knak ranked “Easiest to Do Business With” (twice!) in Summer 2022 G2 reports

The G2 Summer 2022 quarterly reports are out, and we have a lot to celebrate! We’ve received accolades in both of our categories, have been recognized for making it easy for our customers to do…
Tracy Harris
Tracy Harris – August 11, 2022
The Knak BlogUnsubscribed! Blog

14 things I’ve learned about success (so far!)

I recently received an accolade that I’m very proud of.  Every year, in my hometown of Ottawa, the Ottawa Business Journal and the Ottawa Board of Trade join forces to present the Forty under 40…
Pierce Ujjainwalla
Pierce Ujjainwalla – August 9, 2022
Email DevelopmentThe Knak Blog

From ideation to execution: can you really create beautiful emails in minutes?

In an ideal world, we’d all love to get our emails to market faster. But in reality, things like external agencies, approvals, and edits inevitably add to your email creation time, sometimes turning minutes into…
Adam Young
Adam Young – June 23, 2022
The Knak BlogUnsubscribed! Blog

Where have all the executives gone? 9 lessons we learned from hiring our VPs

If you’ve been following my recent posts, you know that Knak has nearly doubled in size in the last few months. We’ve had a blast finding new team members to add to our collective skill set…
Pierce Ujjainwalla
Pierce Ujjainwalla – June 15, 2022
Email MarketingThe Knak Blog

The top 50 email marketing resources you may not know about

The internet is full of email marketing resources with insights on how to write, design, and send emails — but how do you separate the wheat from the chaff? This list of email resources is designed…
Ali Cameron
Ali Cameron – June 9, 2022
The Knak BlogUnsubscribed! Blog

Drinking our own champagne

In one of my very first jobs, I was a marketer at a software company. Three years in, my boss asked me to go to a trade show and help staff our booth. As a…
Pierce Ujjainwalla
Pierce Ujjainwalla – June 1, 2022
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