The Knak Blog | Carefully Curated Content To Create Emails At Scale

Drinking our own champagne

In one of my very first jobs, I was a marketer at a software company. Three years in, my boss asked me to go to a trade show and help staff our booth. As a…

Pierce Ujjainwalla – June 1, 2022

Email Marketing The Knak Blog

6 tips for writing impactful email copy that converts

From the subject line to your CTA, when you’re trying to write great email copy to captivate readers (and convert them), every word counts. Copy is a key that unlocks the attention of your subscriber…

Ali Cameron – May 25, 2022

Email Design Email Development Email Marketing The Knak Blog

Why email marketers need to think mobile-first

Email has come a long way since the early days of computer messaging in the 1970s. Today, according to Statista, it’s a key channel for over 80% of global marketing campaigns — and it’s used…

Felix Higgs – May 16, 2022

Email Marketing The Knak Blog

Embedding video in emails: what you need to know in 2022

There’s no denying the enduring power of video to capture an audience’s attention. In fact, online video viewership grew to over 3 billion in 2020 — and it’s not stopping there. Exponentially, people are showing…

NIcole Merlin – May 4, 2022

Events The Knak Blog

The Ultimate Guide to the Forrester B2B Summit

We’re heading to Austin next week for Forrester’s B2B Summit. Will we see you there? For anyone headed to the Bat City 🦇 (hands up if you knew people called Austin that, because we sure…

Pierce Ujjainwalla – April 27, 2022

The Knak Blog Unsubscribed! Blog

The scaling paradox: How growing quickly can actually slow you down

Between November 2021 and April of this year, the Knak team grew from 34 employees to 62. And as we went through this growth spurt, I expected that nearly doubling the size of our staff would…

Pierce Ujjainwalla – April 13, 2022

Email Development The Knak Blog

A legendary email developer joins forces with no-code email creation platform Knak

Email designer and developer, and truly a lover of all things email, Nicole Merlin has been leading the way in HTML email development for over a decade. Comfortable in almost every marketing automation platform, she’s…

Ali Cameron – April 6, 2022

Email Design Email Marketing The Knak Blog

6 tips for creating engaging emails in 2022

We’re only just wrapping up the first quarter of 2022 and, as usual, there are a number of new trends driving how brands engage with their audiences. When it comes to creating engaging emails, marketers…

Tara Boland – March 29, 2022

Creativity Email Marketing Landing Pages The Knak Blog

Knak feature roundup: March 2022. Here's what we've been up to.

To say that it’s an exciting time at Knak would be an understatement. For starters, after years of being proudly bootstrapped, we recently raised $25 million in Series A funding. This opens the door to…

Sam Munro – March 9, 2022

Security and Compliance The Knak Blog

We’ve reached SOC 2 Type 2 compliance, with zero findings. Here’s why we did it.

Protecting user data has become an integral part of building trust with customers. With data privacy legislation changes considering Google Analytics illegal in parts of the EU, the likes of LinkedIn experiencing massive data breaches…

Kassia Clifford – February 8, 2022