Campaign creation processes in organizations are often managed by an agency, expensive in-house technical talent, or a combination of the two. The time it takes to hand-code campaigns is immense. Multiple technical tools and hand-offs…
Choosing to work with a marketing agency is a decision a lot of marketing teams make, especially when it comes to strategic projects or specific campaigns. Why? It’s simple. Agencies can help an organization think…
As we all know, marketers in 2023 are being told to “do more with less”. The demands are still there to achieve revenue and pipeline targets, but with smaller budgets, fewer resources and with more…
Chances are you are working with an agency in some capacity in your marketing efforts. When it comes to email and landing pages, agencies can play an important role. From strategy, to creative, to coding…
In email marketing, there are a number of rabbit holes you can adventure down. A good rabbit hole leads to creative inspiration and the confidence to try something new. On the other side, a bad…
For marketers, sometimes a small spark is all that is needed to ignite a creative and captivating campaign. The pressures of project management and efficient workflows or complicated technology and process, however, often zap the…
The G2 Summer 2022 quarterly reports are out, and we have a lot to celebrate! We’ve received accolades in both of our categories, have been recognized for making it easy for our customers to do…