One year ago, we were busy preparing for Adobe Summit. We had some incredible stuff planned, including a party at Ice Bar, and we were looking forward to connecting with our clients and hopefully meeting…
If you’re using an agency to help create and code your emails, we’ve got something to say: It’s time to fire your agency!! Read on to find out why.
When this year started, none of us could have predicted the situation we’d be facing within just a few months. In the span of a few days, offices were shuttered, living rooms became offices, and…
Each year, Knak conducts an Email Marketing Benchmark Survey. We survey thousands of Marketers and Marketing Ops leaders about everything from deliverability and open rates to design trends, team structure, and time-to-market and then share…
Each year, we conduct a Net Promoter Score (NPS) survey. The survey is only one question, and it’s meant to gauge the way our clients feel about our platform. A score of 1-6 means the…
When something derails your business strategy, your marketing budget will likely be affected. Whether it’s a global pandemic or other disruptive incident, your team may be faced with some difficult choices. Fortunately, there are some…
Have you seen this picture? This is the Martech 5000, and if you look closely, you’ll see that it has become the Martech 8000 this year. That’s 8000 different pieces of marketing technology. If you…
What are you doing right now that you never thought you’d do?Working remotely?Managing a remote team?Redefining the whole “business casual” wardrobe thing? Whatever it is, the nature of work is changing in the era of…
Sometimes, circumstances happen outside of our control. Plans change, weather interferes, global health concerns arise … it’s just how life goes. The Knak team has been planning for Adobe Summit for months, but last week,…
Sometimes the little things make all the difference. When you’re sending automated emails – whether they’re welcoming new clients, updating tracking information, or confirming a password change – it’s easy to leave your branding on…