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Author

Kim Greenop-Gadsby

Marketing Automation Specialist at Proact Group
Email Marketing

Using multichannel data to improve email personalization

To an email marketer, email marketing is their whole world – and rightly so. It’s a massive medium with many moving parts, and the typical email marketer often wears many hats: copywriter, designer, project manager,…
Kim Greenop-Gadsby – January 8, 2021
Email Marketing

Conversational Email: Tips to Drive Engagement

Guest author, Kim Greenop-Gadsby, Marketing Automation Specialist at Proact Group, shares her advice on how to talk to your email subscribers.
Kim Greenop-Gadsby – October 30, 2020
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