Featured: The 2020 Email Creation Maturity Model

Marketo Email v2.0 API Update: What this Means for Knak.

We were really excited when Marketo announced their new email editor at Summit. It meant that we could do things like duplicate sections, drag and drop modules and streamline editing using variables.

Since the release of the new email editor we have made many custom v2.0 templates for Marketo customers around the world. Although Marketo dropped the ball with their starter templates, our customers are really happy with the new editor’s functionality and how it makes editing emails easier, supporting our mission of ‘no coding required’.

For Knak, it put us in a bit of a tough position since there was no API support. This meant that even if we did convert all of our email templates in v2.0 we wouldn’t be able to push them into our customers instances because there was no API to do so.

That is all changing on Friday, September 23rd. Marketo is releasing support for the v2.0 emails to be pushed through the Marketo API.

Like all of you, we will have the ability to test the API at this time. We will need some time to test and perform our due diligence, and then come up with our plan on how we will support it.

Ideally, I see us being able to convert our most populate templates to v2.0, and eventually all of them. Given not everyone is on the v2.0 editor and many are still hesitant to make the switch, we will need to consider how we will support our customers who are on v1.0.

Curious to hear what you guys think? Are you using the v2.0 editor? Do you think we should convert all our templates to v2.0? Should we continue to support v1.0? Let us know in the comments below.

Pierce Ujjainwalla is an entrepreneur, career marketer, and founder of Knak and Revenue Pulse. Marketing is his jam; doing it better with technology is his passion. When he’s not working, he tries (often unsuccessfully) to play hockey, go skiing and to rediscover his non-existent golf game. He lives in Ottawa with his wife and 2 kids.

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