Marketo’s New Starter Templates: What You Need to Know.
With Marketo’s new email editor (which we love btw) they have also released some new email starter templates along with it. While there are some nice modern designs in these starter templates, we ran them through Litmus and there were some pretty concerning results.
These templates are not coded using the fluid hybrid method, which means they are not responsive in Outlook or Gmail. There are some pretty major rendering problems on Outlook and Gmail since they use media queries. For more on the importance on fluid hybrid email design, refresh yourself in our blog post: Your ‘responsive’ emails actually aren’t.
What does this mean for you? Well when you think you might be sending this:
Your recipients (in this case in Outlook 2010) would actually be seeing this:
It looks as though Marketo has downloaded these templates down from a vendor called ‘MailSalad’ for $15/each. You can see the original templates here: https://www.mailsalad.com/responsive-email-templates/
Here are the public Litmus Test Result links for the current Marketo Starter Templates in case you’d like to take a look yourself:
Starter Template: Iceberg
Starter Template: Urbanista
Starter Template: Breaking News
Starter Template: Good News
Starter Template: Sophia
Starter Template: Limón
Starter Template: Homegrown
Starter Template: Flatiron
Starter Template: Slam Dunk
Starter Template: Basic
Starter Template: Short & Sweet
Starter Template: Save My Spot
Starter Template: Private Jet
The takeaway? We think there is a ton of potential with the new email editor, and keep in mind, these templates have nothing to do with the new editor. However, the starter templates that Marketo is offering fall short of being reliable for your audience given the number of users on Outlook and Gmail. Hopefully, they will get these templates sorted out and release some proper fluid hybrid templates that work with the new editor.
Co-Founder & CEO, Knak
Pierce is a career marketer who has lived in the marketing trenches at companies like IBM, SAP, NVIDIA, and Marketo. He launched Knak in 2015 as a platform designed to help Marketers simplify email creation. He is also the founder of Revenue Pulse, a marketing operations consultancy.