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How Knak Does Email: Using GIFs to Improve Click-Thru Rates

Tania Blake

By Tania Blake

Updated Jan 31, 2024

Published Sep 24, 2019

Using GIFs to Improve Click-Thru Rates

Summary - Enhance your emails with GIFs! Learn best practices for using animated GIFs in email campaigns to boost engagement and click-thru rates.

Wish you had a better way to show off your brand’s personality? Tired of relying on plain old words to share your story? Animated GIFs are for you!

The good news is that GIFs are still underused in emails (69% of our survey respondents don’t use them), so including GIFs in your emails are a great way to make them stand out in a crowded inbox.

Best Practices for Including GIFs in Email

  • Pay attention to file size – if it doesn’t load quickly, readers will navigate away before they make it through your email. Crop it, remove some frames, rethink the animation, and then use a GIF compressor if you need to reduce it further.
  • Consider the display – some email clients (namely Outlook) don’t support GIFs, so make sure any CTA included in your GIF is visible in the first frame.
  • Add thoughtfully – be strategic with your GIFs. Keep them surprising and subtle, and make sure they enhance your content rather than distracting from it.

Using GIFs in your emails is an awesome way to showcase your brand personality and make your content more engaging. Try adding a GIF to your next Knak email and see how your audience reacts! If you have any questions about adding GIFs into emails, don’t hesitate to reach out to us on Intercom.

Looking for inspiration for your next email campaign? Check out our Email Gallery to see 50+ high-converting enterprise email examples spanning over 10+ campaign categories including Newsletters, Product Update Emails, Webinar Invite Emails, and more.


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Tania Blake

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Tania Blake

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