A product update email is an email communication that an organization sends to its customers or subscribers to inform them about changes, improvements, or new features that have been made to a product or service.

Companies send product update emails to keep their customers informed and engaged, as well as to encourage continued use of their product or service.

The frequency of product update emails can vary depending on the company and the product or service. However, it's generally a good idea to send updates only when there's something significant to communicate rather than bombarding customers with too many emails.

To make your product update email effective, ensure it's clear, concise, and informative. Highlight the benefits of the update, provide clear instructions on how to use the new feature, and use visuals to help explain the update.

Yes, you can personalize your product update emails by using the recipient's name in the greeting or segmenting your email list based on user behaviour or preferences to deliver more targeted and personalized updates.

To encourage customers to engage with your product update, use a clear, action-oriented call-to-action (CTA) that encourages the recipient to engage with the product update. Place the CTA in a prominent location in the email and consider using multiple CTAs throughout the email, depending on the length and content.

If customers have questions or feedback about the product update, provide clear contact information in the footer of the email or include a call-to-action that directs customers to a support center or customer service representative.