Featured: The 2020 Email Creation Maturity Model

How Knak Does Email: Using GIFs to Improve Click-Thru Rates

Wish you had a better way to show off your brand’s personality? Tired of relying on plain old words to share your story? Animated GIFs are for you!

The good news is that GIFs are still underused in emails (69% of our survey respondents don’t use them), so including GIFs in your emails are a great way to make them stand out in a crowded inbox.

Best Practices for Including GIFs in Email

  • Pay attention to file size – if it doesn’t load quickly, readers will navigate away before they make it through your email. Crop it, remove some frames, rethink the animation, and then use a GIF compressor if you need to reduce it further.  
  • Consider the display – some email clients (namely Outlook) don’t support GIFs, so make sure any CTA included in your GIF is visible in the first frame.
  • Add thoughtfully – be strategic with your GIFs. Keep them surprising and subtle, and make sure they enhance your content rather than distracting from it. 

Animated Gif

Using GIFs in your emails is an awesome way to showcase your brand personality and make your content more engaging. Try adding a GIF to your next Knak email and see how your audience reacts! If you have any questions about adding GIFs into emails, don’t hesitate to reach out to us on Intercom.

Tania Blake is Knak’s Marketing Manager, where she’s known for her strong attention to detail and unique ability to balance "process" with "getting stuff done". When she’s not juggling a million and one projects, you can find her cooking up a storm, doing yoga, or hanging out with her family.

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