Summary
Marketing finally moved at its pace: faster creation, stronger brand protection, less chaos. This was the year Knak delivered for teams scaling fast.
A year where marketing finally got to move as fast as it thinks.
If there was one theme for marketers this year, it was getting things done and they needed creation to keep up with faster output, stronger brand protection and less chaos as teams and markets expanded.
This was the year Knak delivered exactly that.
Below is a look at the moments that mattered most for the teams who rely on Knak to move fast without chaos.
AI that pulled its weight
Knak users got AI that works alongside them, not instead of them. Teams wrote faster, stayed on brand and skipped the afternoons spent editing out weird metaphors.
Control stayed where it belonged, with marketers firmly in the driver’s seat, using AI to handle the heavy lifting while they focused on judgment, strategy and the ideas that actually moved the needle.
The rise of Knak AI
- AI Email Generation launched in early beta and immediately became a go to starting point for marketers
- AI Brand Voice moved from beta to general availability giving users a dependable way to keep every asset aligned
- AI Brand Voice Rules advanced from alpha to beta offering deeper control for teams that needed precision and governance at scale
Creation scaled across markets
Teams want scale without chaos. They want more output without losing consistency or sanity.
A few major moments
- HTML Import reached general availability, opening the door for smoother migration and easier onboarding from legacy templates.
- Module Management reached general availability and became one of the strongest tools for brand governance and controlled scale.
- Dynamic Content expanded to support more MAPs, unlocking smarter personalization without increasing lift.
- Plain Text Style moved from alpha to general availability.
- Merge Tags for subject lines and preview text hit general availability, making personalization cleaner and more efficient.
These weren’t just feature releases. They were the backbone of a more controlled, repeatable and enterprise ready creation platform.
How the year unfolded
Knak’s month by month momentum
