2x
Faster asset builds
55%
Reduction in deployment time
50%
Of assets deployed in less than 24 hours
Company
Uber is best known for its global ridesharing platform, but today operates a diversified business spanning mobility, food delivery, freight, and logistics. With millions of drivers, couriers, and merchants on its platform, Uber connects people and goods in real time across more than 70 countries. The company continues to expand its ecosystem with enterprise solutions like Uber for Business, helping organizations manage employee travel, meals, and delivery at scale.
Headquarters
California, USA
Industry
Technology, Transportation & Logistics
Size
30,000+
Integrations
The Challenge
Before Knak, Uber’s B2B marketing operations were stuck with slow, fragmented, and manual processes:
- Heavy reliance on coding: Building landing pages and emails in Marketo required custom HTML and CSS. Even small changes like updating a button style or adding a column meant calling in developers or waiting on agencies .
- Inefficient workflows: Asset deployments took ~10 days, often stretching longer with translations and approvals .
- Cumbersome translations: Updating a single field across localized forms could take two weeks, slowing global campaigns .
- Archaic request processes: Marketers submitted copy and design via Google Docs and Asana tickets, then waited days for production .
- Governance gaps: Without strong templates or guardrails, marketers risked inconsistent branding and QA issues.
As Uber scaled its B2B business, the old way simply couldn’t keep up. They needed a way to move faster, govern better, and enable marketers directly without burdening developers.
The Transformation with Knak
Partnering with Knak, Uber rebuilt its global campaign production model:
- 2X faster builds: Average asset build time dropped to 11 minutes (half the benchmark of Knak’s top power users)
- Faster deployments: Deployment time shrank from 10 days to 4.5 days, with 50% of assets deployed in under 24 hours
- Modular design at scale: Uber created 100+ reusable modules, with 90% of assets leveraging them for speed and consistency
- Stronger governance: Knak’s themes, templates, and approval workflows gave Uber centralized control while enabling marketers to self-serve
- Translation flexibility: Knak introduced AI and manual workflows that let Uber localize assets in minutes instead of weeks, while still supporting its rigorous translation team review
- Seamless QA: With 25,000 annual render tests across 10 email clients, Uber’s teams now spot issues early and launch with confidence
The Impact
In less than a year, Uber’s B2B marketing ops team achieved:
- 2X faster asset builds
- 55% reduction in deployment time (10 days → 4.5 days)
- 50% of assets deployed in <24 hours
- Full SLA compliance (≤5 business days turnaround)
- 100+ modules built, driving brand consistency across teams
With Knak, Uber shifted from slow, developer-dependent workflows to a fast, governed, marketer-friendly system that scales across business units.
Looking Ahead
Uber is now focused on:
- Expanding Knak across additional business units beyond B2B.
- Rolling out marketer enablement training via Knak Academy.
- Exploring integrations with tools like Asana and Figma to further connect campaign workflows .
Uber’s story shows how an enterprise can cut cycle times in half, expand globally, and empower marketers without sacrificing governance.
