50%
Open rate
21%
Click-through-rate
41%
Click-to-open rate
Company
IRIS Software group is a leading provider of business-critical software, helping organizations manage essential functions like payroll, HR, accounting, and compliance. Serving customers worldwide, IRIS is known for delivering reliable solutions that simplify complex processes and support long-term operational efficiency.
Headquarters
Berkshire, United Kingdom
Industry
Software
Size
3,000+
Integration
The Challenge: Speed Without Sacrificing Performance
Most AI marketing tools promise faster output but fall short where it matters most—message quality, strategic alignment, and downstream performance. Campaigns still require heavy rewriting, multiple reviews, and manual rebuilding, limiting marketers’ ability to test, iterate, and improve results.
IRIS Software Group needed a way to:
- Increase campaign velocity without degrading quality
- Maintain brand and strategic control
- Improve engagement performance, not just production speed
Why Knak AI
Knak AI is purpose-built for marketers, embedded directly into the campaign creation workflow. Instead of generating isolated copy, it produces on-brand, structurally complete email campaigns informed by audience context, intent, and use case.
This integration allowed AI to enhance—not replace—strategic decision-making.
Performance Outcomes & Early Signals
Rather than focusing solely on speed, Kyla evaluated Knak AI through a performance lens—grounded in how reclaimed time translated into better decision-making and measurable engagement outcomes.
📊 Baseline Benchmarks (Non-AI Emails)
To contextualize early results, IRIS Software’s historical email performance averages:
- Open Rate: ~29%
- CTR: ~13%
- Click-to-Open Rate (CTOR): ~45%
- Unsubscribe Rate: ~0.4%
📈 AI-Assisted Campaign Performance
Against this baseline, Knak AI–generated campaigns showed notable early signals across both prospect and customer audiences.
Prospect Email – Send 1
- Open Rate: 50% (+72% vs. baseline)
- CTR: 0%
- CTOR: 0%
- Unsubscribe: 0%
Prospect Email – Send 2
- Open Rate: 50% (+72% vs. baseline)
- CTR: 21% (+62% vs. baseline)
- CTOR: 41%
- Unsubscribe: 2%
Customer Email – Send 3
- Open Rate: 41%
- CTR: 1%
- CTOR: 2.3%
- Unsubscribe: 0%
What the Data Signals
- Stronger top-of-funnel engagement on prospect emails, driven by clearer value framing and intent alignment
- High click-to-open performance on AI-assisted prospect sends, indicating relevance—not just subject line lift
- Low unsubscribe rates, suggesting engagement gains did not come at the expense of audience trust
These results reinforce that Knak AI’s impact isn’t isolated to speed—it enables marketers to reinvest time into strategic thinking that directly influences performance outcomes.
Why This Matters for Enterprise Marketing Teams
Knak AI doesn’t just automate execution—it reallocates marketer effort toward the activities that drive performance:
- Understanding buyer intent
- Refining positioning
- Optimizing engagement
By reducing mechanical work, teams gain more capacity to focus on strategy, resulting in better-performing campaigns at scale.
Key Takeaway
Knak AI doesn’t make campaigns better by replacing marketers—it makes them better by giving marketers the time and space to focus on what drives results.
Early results show that when AI is embedded into the workflow and guided by strategy, the outcome isn’t just faster campaigns—it’s stronger engagement, greater consistency, and improved performance over time.
Looking Ahead
As prompt frameworks mature and performance data accumulates, Knak AI opens the door to:
- Scalable, repeatable performance gains
- Faster experimentation cycles
- More predictable campaign outcomes
This early use case highlights what’s possible when AI is designed for marketers—not just output.
