Eliminated
double builds with the Knak x Figma plugin
Centralized
all reviews and approvals across teams
Scaled
branded campaign across global units
Company
Henry Schein is a global leader in providing health care products and services to office-based dental and medical practitioners. The company offers a wide range of solutions including medical and dental supplies, equipment, pharmaceuticals, technology solutions, and practice management services. With a customer base that spans over one million health care providers worldwide, Henry Schein helps practitioners operate more efficiently so they can deliver quality care.
Headquarters
Melville, New York
Industry
Healthcare
Size
25,000+
Integrations
The Challenge
Henry Schein’s marketing operations teams faced a familiar enterprise problem: a growing divide between creative design and campaign execution.
- Design-to-build inefficiency: Creative assets were designed in Photoshop and Illustrator, then rebuilt from scratch in Marketo. This handoff often caused delays and errors .
- Scaling pain across business units: With multiple divisions (Medical, Dental, Digital, and international markets like Canada and Puerto Rico), Henry Schein struggled to maintain consistency and governance while enabling local teams .
- Cumbersome approval workflows: Approvals often happened over email, making collaboration slow and difficult to track .
- Fragmented tools: Teams bounced between Asana, Smartsheet, and email for project management, with no centralized workflow for creative-to-build handoffs .
Henry Schein needed a way to keep designers in their flow, get marketers out of Marketo, and standardize campaign execution at scale.
The Transformation with Knak
Henry Schein partnered with Knak to unify creative and operations:
- Figma Plugin for Creative Alignment: Designers now create assets directly in Figma, tag modules as “Knak images, text, or buttons,” and export them seamlessly into Knak. This eliminated the “double-build” problem of recreating designs in Marketo.
- Marketo Integration: Finished assets push directly from Knak into Marketo, keeping automation intact while moving marketers out of risky, code-heavy environments. This ensures brand guardrails while maintaining operational efficiency.
- Governance + Guardrails: Admins lock down headers, footers, and brand standards within Knak. Marketers gain self-serve flexibility without compromising compliance.
- Centralized Reviews & Approvals: Review groups in Knak replaced scattered email chains, allowing creative services, marketing ops, and business stakeholders to collaborate in one system.
The Impact
With Knak, Henry Schein streamlined the workflow between design, creative, and marketing operations:
- Faster handoffs: Figma-to-Knak integration removed the need for manual rebuilds, saving hours on every campaign.
- Cross-team alignment: Creative services now own Knak, enforcing brand guidelines across 20+ marketers while keeping workflows efficient.
- Scalability: Multiple business units now share standardized modules and templates while maintaining localized flexibility.
- Simplified QA: With Knak’s testing and approval workflows, assets move faster from design to deployment without endless back-and-forth.
Looking Ahead
Henry Schein is expanding Knak usage across more divisions and focusing on:
- Training marketers on Knak to reduce dependency on Marketo
- Leveraging dark mode and mobile previews to optimize design consistency across clients
- Rolling out translation workflows, enabling localized campaigns built from shared templates
- Exploring Knak’s Asana integration to align campaign project management with Knak approvals
Henry Schein’s story shows how enterprises can bridge the gap between creative and operations. With Knak, they sped up time to market and strengthened brand governance.
