Vimeo’s Email Transformation to Streamlined Operations with Knak

Who likes overly complicated processes?

No one?

That’s what we thought.

But when you work in an enterprise with endless different moving parts, locked-in processes are what saves you.

But it doesn’t mean they’re pleasant. And it doesn’t mean that they can’t be made more efficient or more enjoyable.

When JD Nelson, the Senior Manager of Marketing Operations at Vimeo, was placed at the helm of their email processes, he noticed…

It was taking too long to get email campaigns out the door.

There were too many communication gaps between the multiple involved teams, which was leading to brand inconsistencies and countless back and forths… Again, contributing to a longer turnaround time.

And that just wasn’t going to cut it.

Leading the Charge for Email Efficiency

JD had quite the challenge put in front of him:

Unify Vimeo’s enterprise and self-serve businesses from an email perspective.

But with Vimeo’s multiple businesses using unique automation platforms for their respective marketing communications, and with different teams responsible for various parts of email creation—such as writing, approving, ensuring the right tone—that was easier said than done.

So, stuck with a fragmented and often slow process in play, JD’s goal was to figure out a way to bring in more consistency and efficiency while still maintaining the high standard of quality the original process was put in place to protect.

The Email Challenge: Coordinating Multiple Teams and Platforms

Before Knak, Vimeo’s email creation process involved multiple teams working in multiple different systems, which made it difficult to keep branding and messaging consistent.

Emails were being created in separate platforms depending on the audience, which often led to discrepancies in design and branding. JD saw the need to simplify and standardize this process to ensure that Vimeo’s communications were always on-brand, regardless of the platform.

And thankfully, he connected with Knak.

Knak’s Cross-Platform Solution: Unifying Vimeo’s Email Operations

Knak provides Vimeo with the solution they need to simplify its email process, and brings the actual creation, collaboration, testing, and reviewing portions under one roof.

With Knak’s ability to connect across multiple automation platforms, JD and his team are able to unify the Vimeo brand and messaging, building all emails in one place, while still sending those emails from different systems.

Moving to No-Code: Simplifying the Process for Greater Efficiency

Beyond the process headache that JD was grappling with before bringing on Knak, he also often found himself dealing with code-related challenges in email creation.

Even the smallest mistakes could lead to issues that weren’t always detected until after the emails had been sent.

With Knak’s no-code platform, JD no longer worries about those technical pitfalls. The platform makes it easy for the team to build emails quickly, test them in-platform, and hit send with confidence that they’ll render correctly every time.

The Results

Cutting Email Creation Time in Half

So that all sounds very nice… but what are the actual, tangible results?

Email creation time at Vimeo has been cut in half.

Thanks to Knak, what used to take up to 2-3 weeks, now only takes about a week. (Even with rigorous QA checks, dynamic content, and multi-language versions)

Smarter Workflows with Marketo Engage: Streamlining Templates and Processes

The results go far beyond time-savings, though.

With the change in the creation process and capabilities, Vimeo’s Marketo Engage program templates are… Dare we say it?

Clean and uncluttered.

With emails being built and synced through Knak, their Marketo program templates no longer need to contain multiple emails, which simplifies the workflow and makes it easier for the team to manage their programs.

A Quick Start: Vimeo’s Seamless Onboarding with Knak

For JD and the Vimeo team, getting up and running with Knak felt effortless. Within just a few days, they were able to create and approve their first email using Knak.

Now, the platform’s intuitive UX allows them to quickly integrate it into their existing processes, speeding up the adoption timeline and delivering immediate results.

Looking Ahead: Focusing on Strategy with Time Saved

No longer losing hours designing email templates and troubleshooting issues means JD and his team are getting critical time back in their day, time that can now be allocated to other priority projects.

For JD, it means he’s able to shift his focus to big-picture, higher-level strategic tasks, which in turn helps Vimeo continue to evolve its marketing efforts.

The Knak Impact: Greater Efficiency, Consistency, and Simplicity

Knak enables Vimeo to streamline its email operations and ensure brand consistency across platforms. From simplifying template creation to providing live email previews, Knak makes tasks that were previously time-consuming much more manageable. The result is a more efficient process that allows Vimeo’s marketing team to do more with less effort, delivering better results in less time.

Thanks to Knak’s no-code platform, Vimeo has seen significant improvements in its email marketing operations. With streamlined processes, faster turnaround times, and enhanced brand consistency, JD and his team are well-positioned to continue delivering high-quality email campaigns. Stay tuned for more stories of innovation from Knak Nation!