#06 Mixing Business with Passion ft. Greg Porter, Great Canadian Heli-Skiing

Pierce chats with fellow Canadian, Greg Porter, Owner and President of Great Canadian Heli-Skiing – a boutique heli-skiing company located in Golden, British Columbia. Greg and Pierce chat about everything from competing in snowboarding to maintaining work-life balance while running a successful business. This is one episode you won’t want to miss!

Show Notes

Greg started GCH alongside his wife and business partner almost 20 years ago and has done an amazing job at building a business around his passion.

In this interview, he shares:

  • How he builds long-lasting relationships with his customers by creating memorable experiences
  • How to create the life you want to live and be passionate about what you do
  • The details behind Great Canadian Heli-Skiing’s new website, email strategy, and their #bestdayever marketing campaign

We hope you enjoy it!

Follow Greg on LinkedIn and Twitter

No matter which way you skin it, we’re all in the people business. It is the key thing that lines up. I always look at those pieces of technology… they help you put things together… But you’re not trying to improve your relationship with your technology, you’re trying to improve your relationship with those that are around you. I think these are the things that will always be true.

They’re tried and they’re true. And I think that’s why, whether you’re in hospitality or in technology, it is always about trying to make those connections and building on those relationships.


Thanks for listening to Unsubscribed! – a podcast created by Knak. If you enjoyed this episode, please subscribe and leave a review. We release new episodes weekly.

Join the Conversation

If you have any feedback, or want to chat, feel free to reach out to Pierce on LinkedIn or follow him on Twitter @marketing_101

Pierce Ujjainwalla has years of experience as a CEO, entrepreneur, and marketing leader. He has lived in the marketing trenches at companies like IBM, SAP, NVIDIA, and Marketo, and he launched Knak in 2015 as a platform designed to help Marketers simplify email creation. Visit his personal blog, Unsubscribed!, for more of the insight he’s gained as founder and CEO of Knak.

Latest Episodes

#44 The seasoned executive’s guide to becoming a CMO ft. Mychelle Mollot

Mychelle took a slightly unorthodox route into marketing. A trained engineer in geophysics, specialised in gold mining, Mychelle suffered a knee injury which caused her to rethink her career path. Searching for a desk job…

#43 Climbing to the top, ft. Christopher Chan

In this episode of the Unsubscribed! Podcast, Knak Head of Finance Christopher Chan talks about his passion for hiking and rock climbing, and a recent expedition to Baffin Island.  One month into his Knak career,…

#42 Adding depth to the talent pool for marketing operations, ft. Toby Murdock

Current demand for marketing operations is growing. Investment in people and tech is increasing, and team sizes are expanding – but the talent gap is not closing. For Toby Murdock, it comes down to the…